22 Great Examples of Landing Page Design

Marketers are becoming more aware of the need to measure ROI of existing websites and improve the conversion rates of landing pages.  One key statistic used in the measure of success of landing page is the bounce rate. A bounce occurs when a visitor lands on page of your website and exits from the same page without navigating to any other pages. The higher the bounce rate, typically the lower your conversion rate is on your landing page.

On of the largest contributing factors to a high bounce rate is Landing Page Design. The goal if a great landing page design is to archive a bounce rate of under 25% (you’re never going to have a 0%).  A bounce rate also determines the relevancy and user experience for your landing page.

So what makes a great landing page? It takes an understanding of call to actions, color and the right offers to entice someone from being a passive visitor to actually interacting with your brand online.



Below are 20 examples of great landing page design: 

1. DirectTV



2. Gieco

3. Johnson and Johnson

4. NetDNA

6. One Main Financial

7. Zeer

8. StarBucks Coffee Gear

9. Webtrends

10. Netflix

11. Frank Parsons



12. Budget Van Lines



13. Jones Soda - Facebook



14. Virgin America



15. Sugar Sync



16. Ovi Store



17. iBrite



18. FamilyCord



19. ING Direct



20. Monkey Chinp



21. QuickTime



22. American Express



Download the Giant Landing Look Book

For additional ideas and Landing Page Designs, download our Giant Landing Page Look Book to see even more examples.