Superbowl has a New Winner: Free Social Media Buzz Pays Off

General Larry Pratt appeared on American Idol and for a few short minutes captivated America as he sang Pants on the Ground. Judge Simon Cowell remarked, “I have a horrible feeling that song is going to be a hit” and with that last comment informed Mr. Pratt he dreams of stardom were over. Or were they?  For the next three months the buzz and social media generated from Pants on the Ground made him a star and money along the way.

Big brands have also experienced this type of marketing buzz for Superbowl in-game commercials. This past January the NFL informed a number of companies that they did not meet certain advertising standards, including Mancrunch a same sex dating website. In a recent report by General Sentiment, Mancrunch ranked third overall in earned social media and buzz generating over $600,000 and becoming a media darling along the way.  And without having to spend $3 million to air the commercial.

Top 10 Brands benefiting from social media Superbowl buzz:

Learn more about Brand Measurement Strategies and Social Media Buzz by visiting www.allianceinteractive.com or contact Alliance Interactive at 888.222.9056.