Carlisle Funds
Objectives
Hedge fund manager Carlisle approached Alliance Interactive to develop an interactive strategic and marketing plan for its family of funds. We worked with the Management Company and Fund representatives to offer video introductions and a content management system that could handle various investor materials and marketing materials. The project scope included wireframes, design, XHTML/CSS and integration to an easy-to-use Drupal CMS solution.
Results
-Due to a more user-friendly site, the company is better able to communicate with existing and prospective investors
-Increased traffic by 340% through SEO and keyword optimization techniques.
- The focus on strengthening lead-generation initiatives has helped Carlisle’s Fund to reach its business objectives
-The effort to manage and update the site has been significantly reduced
Services Used
Web Site Design
Flash Animation
Web Strategy
Video Production & Direction
CMS Development
Online Inbound Marketing
