MEMBERSHIP WEBSITE DESIGN
For a century the Arts Club of Washington has promoted and celebrated the visual and performing arts in the nation’s capital. Alliance Interactive was approached to not only build a sophisticated member site, but also to implement digital marketing tools and conversion-based techniques that would drive traffic and generate more interest in multi-use event spaces and club memberships.
Our strategists and creative team worked with Arts Club of Washington to develop creative direction, branding, and detailed wireframes and user flows. As a result, members now benefit from powerful tools that provide club benefit and event details, while Arts Club of Washington marketing managers can now seamlessly track and monitor digital business including member needs and private event rentals. Our custom responsive website design provides an attractive, informative forum for new and returning visitors, and also reduces needless scrolling and the need for mobile apps
Alliance Interactive conversion based approach delivered a dramatic increase in sales leads including:
- 101% Increase in website lead generation
- 51% Increase in event inquiries
- 121% Increase in site visitors
- 350% jump in membership inquiries