Expanding the Women’s College Coalition

The Women’s College Coalition (WCC) is the association and voice for women’s colleges in the United States and Canada. WCC needed to translate their uncompromising commitment to women’s education into an online presence that engages a range of visitors including advisors, students, parents, and member organizations.By working collaboratively with WCC, our team was able to develop an online marketing strategy, updated branding and positioning, and a new website. Ai also launched a new interactive college directory built to engage and attract prospective students and showcase coalition members’ schools.

  • Organic keyword searches increased 245% for WCC
  • Customized Drupal CMS dashboard allows the WCC team to view site activity and direct content management from one screen
  • The revised WCC website design saw a 40% decrease in the bounce rate
  • WCCs new brand identity led to improved brand perception and visibility
Women’s College Coalition
Services
  • Content Management System
  • Custom Website Development
  • Digital Strategy
  • Drupal Development
  • Information Architecture
  • Logo Design & Branding
  • Print Design
  • Responsive Website Development
  • Search Engine Optimization
  • Web Design
Industry
  • Associations
  • Education
  • Nonprofit
Technology
  • Drupal
  • CSS3
  • SASS

Updating a Powerful Brand

 

wom_search_b_des Women’s College Coalition branding and website required a total overhaul. Visual rebranding was designed to create something entirely new. Not just a new logo, but also a new “visual vocabulary” of colors, textures and brand standards for all the client’s marketing materials. Ordinary stock photos were replaced with bold, custom graphics, photography and text that reflect the associations personality and approach to their work.

Responsive Website Design
Responsive Design forWomen’s College Coalition
Responsive Design forWomen’s College Coalition
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