Most companies have a common goal and vision that helps define their purpose often referred to as a mission statement. By including a mission statement on your website, you can easily articulate this purpose to everyone within the organization and to the public. In this article, we will define the purpose of a mission statement, as well as some awesome examples of mission statements to serve as online inspiration.
What is a mission statement?
A mission statement is a short explanation of a business’s overall purpose and why it exists. The mission statement explains the motivation behind who they serve and why they feel strongly about the solution they can provide for this market at this current point in time. Every business should include a mission statement or include it in your next web design project, as it provides a sense of common purpose among the organization and ensures that everyone is on the same page.
What is a vision statement?
It is important to understand that a mission and vision statement are not the same. A vision statement describes a company’s goals for the future, while a mission statement describes its purpose in the present time. While a vision statement is also important, the mission statement shows the public what they do and how they can help right now.
Where should you include a mission statement on your website?
The mission statement should be easy to locate on a website so that visitors can gain a basic understanding of the purpose of the business. Because the mission statement serves as a core piece of information, it usually works well when included in the “About Us” or “Bio” section of a website as this is an easily identifiable page.
What are the features of a mission statement?
A mission statement can serve as part of a business’s marketing plan, so it is important that it is crafted as a team because one person’s perspective may differ from another’s, even at the same organization. You want the mission statement to provide a sense of unity among the organization, so it is important to have multiple opinions when creating it so everyone is on the same page.
The mission statement should also be incredibly clear and easy to understand, so avoid using any complex business terminology that the public might not understand. Since the mission statement also explains the purpose or the why behind the business, it should not be worded like a business plan. Instead, keep the mission statement relatively concise and straightforward.
You also will want to revisit your mission statement every few years. As a business grows and changes, its mission statement might change depending on the market it serves and any updates or changes made to its products or services.
Other important mission statement features include:
1. What is the impact of your organization?
2. Emotional component- why does your organization choose to do this?
3. Uniqueness- why do you differ from competitors or similar organizations?
4. Implementation- what strategies do you use to achieve the above objectives?
Below are 30 of the best mission statement examples and company vision statements we’ve found online: