Marketing Agency
for Tech Companies

Alliance creates actionable solutions for your Tech Marketing, advertising and
websites objectives.

Marketing Services that Grow Your Tech Company

Information technology websites serve as a resource for communicating services to potential leads who may be seeking to outsource management of their business hardware or software. Due to the rise in technology, an Tech business can easily target multiple audiences who may benefit from their solutions. Alliance will help your Tech company create an integrated marketing campaign designed to drive more site traffic and improve onsite conversions.

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Why IT Companies Need an Integrated Marketing Approach

To remain relevant in a highly competitive market, tech companies should position themselves across multiple platforms to engage and audiences. Since most sales leads for this industry are found online, a strong brand positioning is a necessary component to ensure continued business growth and success. Through an improved search ranking strategy, communication with leads through email and content marketing, and regular engagement on social media, an tech company can better foster a sense of trust and reliability in their brand.

Generate More Qualified Leads
Increase Revenue and Sales Opportunities
Improve Website Conversions
Improve Search Engine Visibility
Gain Brand Visibility
Convert More Leads to Sales Opportunities
Reduce Customer Attrition

Developing a Digital Marketing Plan

Alliance will help your Tech company develop a strategic digital campaign that will lead to measurable results. Our process begins with industry research and website analysis to develop a strategy and timeline. We then create a campaign tailored to your business needs and goals, utilizing SEO optimization, email and social marketing, onsite landing pages, and advertising. As your campaign unfolds, we will continue to analyze data and adjust your strategy to produce the most desirable results.

Digital Marketing Campaign Components

Search Engine Optimization
Pay Per Click Advertising
Social Media Marketing
Landing Page Design
Content Creation and Strategy
Event Promotion
Email Marketing

Talk to a IT Marketing Expert

Whether you’re looking to build a brand new website or improve your marketing, get in touch and we’ll be happy to show you.

Let’s Get Started

Digital Marketing Services

IT Website Design

We believe that a successful Tech Website should be the center of all communication. We specialize in creating websites that engage your customers, build a relationship with them, and communicate your values and goals.

Advertising

By creating targeted advertising campaigns on similar industry websites, you can drive more relevant visitors to your site that are likely to engage with your business. We create Pay Per Click advertising campaigns that will help generate the best results for your budget.

Social Marketing

We create social campaigns using LinkedIn, Twitter, YouTube, and Facebook that are targeted to attract and engage the audience you want to reach.

SEO Optimization

In order to attract new site visitors, there must be a focus on keyword identification and strategy. We will research your industry and help you determine what keywords your business should be identified with and create a keyword and content strategy to drive new traffic to your site.

Landing Page Design

We can design and create beautiful onsite landing pages that will improve conversion rate. By determining what content or areas of the website visitors are more likely to engage with, our landing page designs will help catch their attention and help your business generate new sales leads.

Email Marketing

Our email campaigns will help you maintain regular communication with visitors, so they will be more inclined to stay engaged with your business for up-to-date news, products, events, or resources.