Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic
“proactive & fast!”
“best website support”
“doubled our traffic”
SEO Consulting Strategies to Increase Traffic, Revenue & Outank the Competition
If your website doesn’t appear on the first page of Google, your website is missing traffic, leads and potential customers. Our expert SEO consulting services will deliver organic search strategies that will get to the top of Google’s rankings. Since 2004 we’ve helped companies of all sizes predictably traffic and provide a consistent source of new potential customers to sell to each month.
Need a SEO strategy that generates results? We’ll provide a FREE proposal that will include your current SEO landscape, offer options and pricing.
Our SEO consulting services help business succeed
Demonstrating impact for association members
- 39% SEO increase in web traffic
Recruiting teachers for the next generation
- 679% SEO increase in web traffic
We find where decision makers and influencers are online
In the competitive landscape of online business, maximizing visibility and traffic is paramount. Our SEO Consulting Services offer tailored strategies to enhance your digital presence, driving organic growth and optimizing your website for search engine success. With a focus on expertise, innovation, and data-driven solutions, we empower businesses to ascend the ranks and achieve sustainable online success.
- Website Audit: We conduct comprehensive audits to identify areas of improvement on your website, including technical issues, content optimization, and backlink profile, ensuring your site meets search engine standards.
- SEO Strategy Audit: Our comprehensive audit dives deep into your current SEO strategies, pinpointing strengths, weaknesses, and areas for improvement. We provide actionable insights to refine your approach and achieve optimal results.
- Competitive Analysis: We conduct in-depth analysis of your competitors' SEO strategies, uncovering opportunities and identifying competitive advantages to inform your own optimization efforts.
- SEO Site Review: Our meticulous site review assesses the technical, content, and structural aspects of your website, identifying areas for enhancement to maximize search engine visibility and user experience.
- Keyword Research: Through meticulous analysis, we identify high-value keywords relevant to your industry, enabling targeted optimization to attract qualified traffic and improve rankings.
- On-Page Optimization: We optimize various on-page elements such as meta tags, headings, and content structure to enhance relevance and increase visibility in search engine results pages (SERPs).
- Content Strategy: We devise content strategies aligned with your SEO goals, creating engaging, keyword-rich content that resonates with your audience and attracts natural inbound links.
- Local SEO: For businesses targeting local markets, we optimize your online presence to dominate local search results, including Google My Business optimization and local directory listings.
- Mobile Optimization: With the rising prevalence of mobile browsing, we ensure your website is optimized for mobile devices, delivering a seamless user experience and improving search rankings.
- SEO Performance Tracking: We employ advanced analytics tools to track key performance metrics, providing actionable insights to refine strategies and continually improve your SEO efforts.
- Penalty Recovery: If your website has been penalized by search engines, we conduct thorough analyses and implement corrective measures to recover lost rankings and traffic.
Why do you need a SEO consultant?
Seeking to elevate your online presence? An SEO consultant could be your key to unlocking higher search engine rankings and attracting valuable organic traffic. SEO consultants develop tailored SEO strategies that reflect a company’s unique traits, stay current with algorithm changes, and use ethical practices to avoid penalties, focusing on keyword research, technical SEO, and on-page and off-page SEO to enhance online visibility and business success.
Hiring an SEO consultant can lead to significant ROI by providing expert analysis, customized advice, and ongoing support. They apply diversified industry experience to create specialized campaigns and strategies, advocating for continuous adaptation to search engine updates.
The role of an SEO consultant
SEO consultants significantly contribute to the digital marketing landscape by implementing effective seo campaigns. They enhance a website’s search engine rankings and boost organic traffic, essential elements in boosting online visibility and business success.
- Adapt to a company’s unique characteristics
- Stay on top of the latest changes in search engine algorithms and digital marketing trends
- Help businesses stand out in a crowded marketplace
- Uncover new opportunities
- Facilitate business growth
- Enhance brand visibility by influencing customer purchasing decisions.
Beyond this, SEO consultants provide comprehensive services to guard businesses against common SEO pitfalls and illicit techniques, fostering a robust and effective online presence. Their adherence to ethical SEO practices shields your website from potential penalties that could drastically impede your search engine rankings and organic traffic.
Keyword research
One of the fundamental aspects of SEO is keyword research. During this process, SEO consultants identify and analyze the words and phrases people use when searching online. This involves understanding the language the target audience uses to match your content with their search intent.
A keyword strategy is then crafted by categorizing keywords based on your website’s structure and content to prevent keyword cannibalization. This comprehensive and tailored approach to keyword research sets the foundation for content creation and website optimization efforts.
Technical SEO
Alongside keyword research, technical SEO forms a key facet of an SEO consultant’s responsibilities. Technical SEO includes optimizing website speed, crawlability, and mobile optimization, which are essential for improving visibility and search rankings.
Technical issues such as broken links, duplicate content, and poor website architecture can negatively affect your search rankings, highlighting the need for technical SEO. By focusing on site performance, technical SEO can help to lower your website’s bounce rate, signaling better engagement and content relevance to visitors.
Benefits of hiring an SEO consultant
An SEO consulting company can help a business communicate more effectively by crafting content and strategies that will help answer the questions visitors are asking in Google. The advantages of hiring an SEO consultant go beyond enhancing your website’s performance. SEO consultants provide:
- Actionable steps for growth by auditing your current strategies
- Tailored recommendations to your company’s specific goals
- Focus on converting targeted keywords into leads or sales
- Aid in the scaling of sales and revenue
By hiring an independent SEO consultant, companies can save on costs and benefit from up-to-date expertise on the latest strategies and tactics. This allows you to focus on your core business while the consultant ensures that your online presence is optimized for search engine visibility and performance.
Expertise and experience
The wealth of expertise and experience that an SEO consultant brings is a significant advantage of hiring one. With diverse industry experience, SEO consultants are equipped to curate customized campaigns aligned with specific business KPIs and audience demographics. Experienced SEO consultants are characterized by their growth mindset, fast learning ability, and adaptability to new search engine algorithms and industry best practices.
They stay informed about algorithm changes and their implications on SEO strategies by keeping abreast with industry news, forums, and competitor activities.
Tailored strategy
By scrutinizing keyword competition and onsite optimization, SEO consultants:
- Set your website apart from competitors
- Generate unique content aimed at specific keywords
- Apply their diverse client experiences to tailor campaigns that align with your business goals, such as content production or launching new product lines
- This tailored approach leads to improved marketing ROI, better user experiences, and targeting of conversion-ready audiences.
Ongoing support and optimization
SEO consultants offer continual support and optimization, crucial for preserving your SEO strategy’s effectiveness. They utilize regular monitoring to:
- Keep track of keyword performance
- Make updates to the keyword list in response to shifting trends
- Analyze metrics such as organic traffic trends and how visitors interact with your site to benchmark the SEO strategy’s effectiveness.
With tools like Google Search Console and Google Analytics, SEO consultants provide ongoing support for optimizing SEO performance. Lastly, they develop customized strategies to stay agile and adapt to changes in search engine algorithms and client needs.
eCommerce SEO consulting
SEO optimization of eCommerce websites comes with unique challenges, including:
- Managing myriads of products
- Indexing over thousands of pages
- Dynamic and on-site optimization
- Link building
Enhancing the user experience is a strategic focus in eCommerce SEO to help reduce bounce rates and boost conversions. To improve eCommerce SEO, here are some key strategies to implement:
- Optimize product descriptions and metadata with targeted keywords.
- Leverage user-generated content like reviews to enhance product listings.
- Implement schema markup to improve product visibility in search results.
- Create a robust internal linking structure to distribute page authority and improve site navigation.
By following these strategies, you can enhance your eCommerce website’s search engine optimization and drive more organic traffic to your product pages.
Local business SEO consulting
Local SEO plays a pivotal role in increasing engagement, traffic, and conversions by optimizing digital properties for a specific locale. Organic search engine optimization is a key component of local SEO, as it focuses on optimizing for location-based keywords and ensuring NAP consistency across listings. Local SEO consultants leverage hyperlocal advertising to precisely target potential customers within a specific geographic area.
Managing and responding to online reviews also help improve local search rankings and reputation. These strategies are particularly vital for businesses with physical locations, such as those in the financial services sector, to optimize for local search.
Why do you need a SEO consultant?
Picking the appropriate SEO consulting agency can have a substantial impact on your digital marketing endeavors. An initial 30-minute consultation with an SEO consultant will cover your company’s current SEO situation, goals, and provide insights and solutions. SEO consulting agencies are equipped to work seamlessly with in-house teams, marketing departments, and other third-party vendors.
Outsourcing SEO to an SEO agency can be more cost-effective than maintaining a full in-house team due to less overhead for salaries, software, and equipment. Agencies bring teams that comprise SEO professionals, web developers, and content writers, offering a breadth of specialized skills for various SEO challenges.
Clients can monitor the search performance and results of SEO efforts through platforms such as MarketingCloudFX when working with an agency. This allows you to see tangible results from your investment and understand the ongoing efforts to optimize your SEO.
Initial consultation and website audit
An initial consultation and website audit serve as an essential first step when collaborating with an SEO consulting agency. This involves analyzing your company’s online presence to identify areas for enhancement and aligning your business goals with SEO best practices. The audit includes a critical assessment of your website’s SEO performance like site structure, content quality, keyword optimization, and backlink profile.
Analyzing organic traffic trends as part of the audit establishes a baseline for future performance tracking and strategic adjustments. This comprehensive analysis sets the stage for effective strategy development based on insights from initial research.
Reporting and adjustments
Frequent SEO reporting is vital for tracking the success of SEO endeavors, providing insights into effective methods, and steering future strategy alterations. Tailoring SEO reports to reflect client-specific goals ensures the metrics and insights provided are directly relevant and actionable to individual client objectives.
Consistent and transparent reporting enhances client trust, as they appreciate seeing tangible results from their investment and understanding the ongoing efforts to optimize their SEO.
Factors to consider when choosing an SEO consultant
Selecting the appropriate SEO consultant is a crucial choice that can profoundly influence your online presence and business success. When doing so, it’s essential to understand their pricing structure and how it aligns with your business’s budget. SEO consulting services typically range from $100 to $300 per hour, which should be factored into your overall budget for SEO services.
The cost of hiring an SEO consultant like OuterBox can vary, with hourly rates ranging from $125 to $200, depending on the number of hours needed per month.
Expertise and track record
An SEO consultant’s expertise and track record should be among the primary considerations when hiring. With over 20 years of experience, a good SEO consultant has worked with clients across various industries, which ensures a broad understanding of different business needs and how to address them.
Evaluating the success with businesses similar to yours is vital, as references and a proven track record are key indicators of an SEO consultant’s abilities.
Communication and collaboration
Effective SEO consultants maintain clear communication with clients and team members, seeking feedback and explaining strategies in relatable terms. To foster client understanding and make strategies more accessible, SEO consultants avoid complex industry jargon and explain tactics in more basic, relatable terms.
Consistently soliciting client feedback is essential for an SEO consultant to keep communication channels open and perpetually enhance their service quality.
Pricing and flexibility
When choosing an SEO consultant, pricing and flexibility also stand as important considerations. SEO pricing varies depending on company size and project scope, with average monthly expenditures for small to midsize companies ranging from $1,500 to $5,000. Custom SEO consulting services are designed to fit the specific needs of your organization, considering factors like industry, business goals, and avoiding a one-size-fits-all approach.
SEO consultants offer flexibility in service engagement, allowing you to choose your level of involvement from hands-on to hands-off in the SEO process, making them an ideal choice for an SEO consulting company.
12 tips for hiring SEO consultants
Having grasped the role and advantages of an SEO consultant, you might be pondering how to hire the most suitable one for your enterprise. Here are 12 tips to guide you:
- Conduct an interview with the SEO specialist to assess how they approach understanding your business holistically, including how your website appears and functions in search results.
- Check references from the SEO specialist’s past clients to evaluate the effectiveness and sustainability of the specialist’s work.
- Request an audit of your website from the SEO specialist to receive a prioritized list of improvements, their expected impact, and an explanation of the reasoning behind the suggestions.
- Be cautious of SEO specialists who promise to make your website rank first on Google immediately, as these types of unrealistic promises are a red flag.
- During the interview, a good SEO specialist should ask about what makes your business unique, your typical customer profile, how your business makes money, your promotion strategies, and who your competitors are.
- Ensure the SEO specialist provides useful guidance and can work effectively with your team, as evidenced by the feedback from their references.
- Look for an SEO specialist who considers how real people would read and understand your website’s listings in search results, emphasizing user appeal over search engine algorithms.
- Choose an SEO specialist who feels like someone you could work with and learn from, based on the interaction during the site audit process.
- Set clear goals, metrics, and tracking methods with the selected SEO specialist to ensure alignment and measurable results.
- Prioritize SEO specialists who are interested in long-term partnerships rather than quick fixes for your website and business.
- Verify that the SEO specialist’s proposed changes are prioritized based on ease of implementation and potential impact to efficiently address the most important issues first.
- Look for an SEO consultant who takes the time to explain their suggestions and is willing to educate you about the SEO process.
Summary
The digital landscape is constantly evolving, making SEO a crucial aspect of any successful online strategy. SEO consultants play a pivotal role in this journey, providing expertise, tailored strategies, and ongoing support to enhance your online visibility, increase organic traffic, and ultimately grow your business.
Whether you’re a small local business, a flourishing eCommerce platform, a cutting-edge SaaS company, or any other type of business, an expert SEO consultant can tailor strategies to your unique needs and industry. Remember, choosing the right SEO consultant involves considering their expertise, track record, communication style, pricing, and flexibility. With these insights, you are now equipped to make an informed decision and hire the right SEO consultant that can help you maximize your online impact.
Frequently asked questions
What is an SEO consultant?
An SEO consultant is a specialist who helps businesses improve their website’s visibility in search engine results. They work to increase organic traffic and help businesses remain competitive in their niche.
How much does an SEO consultant cost?
SEO consultants can cost between $100 and $250 per hour or $2,500 to $10,000 per month for US agencies, while overseas companies may charge $10 to $50 per hour. Keep in mind that costs can vary based on the specific services and expertise needed.
What does a SEO specialist do?
In short, an SEO specialist improves website traffic rankings on search engines like Google and Microsoft Bing by optimizing web pages and enhancing user experience. Ultimately, their goal is to increase site traffic, lead volume, and brand awareness.
Are SEO consultants worth it?
Yes, SEO consultants are worth it for most websites, as they can provide ongoing benefits and help your site maintain visibility and relevance over time.
What is keyword research in SEO?
Keyword research in SEO involves identifying and analyzing the words and phrases used by people when searching online, helping to align content with search intent.
What digital marketing services can we assist with?
Let’s talk about your challenges, goals, and timelines to determine the right solution for your team.
