Alliance created an updated branding system for the website including new icons, graphics and supporting elements.
AWO
Association & Nonprofits
Creative Services
Digital
Website Design & Development
Demonstrating impact for association members
American Waterways Operators is the national advocate for the U.S. tugboat, towboat, and barge industry. When the association needed to update its messaging to enhance the member experience and drive recognition, they came to Alliance to re-think their strategy and evolve their website.
The Solution
The improved website engages members and position the organization as the premier association for waterway issues. Our team worked alongside AWO to tell the their story to a wide range of members, media, and policymakers.
Results
-
SEO increase in web traffic
+ 39.4%
Working with the Alliance team is always a pleasure, they have the ability to quickly address our needs. Our member engagement has improved as a result of the website updates.
Deanna Wisniewski Head of Marketing, American Waterway Operators
Responsive Design
To ensure an impactful web experience, the new website is fully responsive to any device, operating system, or screen. It looks and works great on desktops, laptops, tablets, and more.
Branding Approach
Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic
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