WordPress Support, Design & Development for an Association

The American Coatings Association (ACA), the advocate for the paint and coatings industry, sought the expertise of Alliance website support, design, development, and maintenance.

Project Goals

ACA needed a partner to oversee its portfolio of WordPress websites, ensuring their proper functioning, security, and overall health. This encompassed both front-end and back-end maintenance, as well as managing the hosting environment. ACA sought to enhance its online presence by implementing site improvements and creating compelling landing pages. These improvements aimed to promote ACA’s products, services, and mission effectively.

Alliance Team

The project’s success was attributed to the collaboration of a dedicated team from Alliance Interactive:

Project Manager: Responsible for overseeing the project’s progress, timelines, and communication between Alliance Interactive and ACA.

Web Designer: Focused on creating visually appealing and user-friendly designs for ACA’s websites and landing pages.

Cybersecurity Administrator: Ensured the security of ACA’s online assets by implementing robust security measures and monitoring for potential threats.

Backend and Frontend Developers: These experts were instrumental in optimizing the websites’ code, enhancing site performance, and ensuring seamless user experiences.

Results

The Alliance team conducted a thorough assessment and audit of ACA’s portfolio of websites. Over the course of three months, they implemented an optimization effort that improved various aspects of each site. This included enhancing site performance, user experience, and overall functionality.

Alliance worked to optimize the backend operations of ACA’s websites. This included refining the website code, implementing security measures, and improving site health scores. These efforts resulted in a more secure and reliable online presence for ACA.

ACA’s hosting environment received special attention from the Alliance team. By fine-tuning the hosting infrastructure, they ensured that the websites performed at their peak, maintaining stability and minimizing downtime.

Alliance created several key landing pages for ACA. These pages effectively showcased ACA’s products, services, and mission, driving engagement and conversions among website visitors.