Recently Groupon turned down a $5.3 billion dollar buy-out offer from Google and two weeks later raised over $1 billion in cash. While those numbers are impressive, its how Groupon’s… Read More
Drupal.org launched the latest, much delayed version of Drupal 7 with a simple press release and a promise that the content management system (CMS) is ready to compete with medium… Read More
Test your ads and see how they stand-out against each other. Establish a baseline for performance then make a new ad group with substantial changes such as a dollar amount… Read More
What’s in a name? That question long posed by William Shakespeare has dominated online marketing and search engine experts for years. A domain like toys.com was purchased for $5.1M two… Read More
As consumers continue to flock to social media websites, marketers recognize the importance of attracting and retaining those users. One of the challenges facing companies today is how to enhance… Read More
f you have previously used a Content Management System (CMS), you may have had a taste of some of the features they offer. A Content Management System is used to… Read More
Virgin America Airlines moved from commercial software to free, open source software, but it didn’t do so to save a buck. Read More
As we climb out of the recession, most organizations face two major challenges: growth (preferably sustained) and differentiation. Read More
If your business depends on the success of your website you’re probably utilizing analytical tools to measure its performance. Read More
What does Apple, Kraft and Hyundai have in common? Someone in their marketing department probably has the Art of War by Sun Tzu tucked away on their shelf. Read More
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