Duh Survey: Users Abandon Shopping Carts on Slow Web Sites

In what can only be categorized as one of the more obvious surveys ever conducted users absolutely hate waiting for slow websites.  Long load times especially during peak usage dissuaded users into abandoning shopping carts and altogether not returning.

The Gomez Online Shopping Results included:

• A third of online shoppers had a bad experience on a retail Web site during the recent 2009 Holiday shopping season and 15 percent found the problem to be “unacceptable.”

• These bad online experiences caused nearly one in five online shoppers to shop at another site.

• In general, 41 percent of online shoppers will only tolerate one or two bad online experiences before abandoning a retailer’s Web site.

The survey polled over 1,500 consumers who had bought a product or service online in the past six months.  In the soon to be published report by Gomez highlights that at stake is the $1,050 that each online shopper spends annually.   .

With 15% of shoppers reporting major ecommerce problems on websites, companies will have to take a closer look into the implementation of ecommerce strategies.  88% of those questioned said that they would be less likely to return to a slow performing site, with most of them admitting that they had other options and thus no real need to stick around and wait things out.

Efficient design, proper shopping cart infrastructure and website load testing are three key bedrocks of any company looking to keep their online retail operations running smoothly. 

Learn more about ecommerce web design and ecommerce marketing strategies by visiting http://allianceinteractive.com/ or contact Alliance Interactive at 888.222.9056.