Working closely with the Space Machine team and after multiple rounds of designs, a new brand was born. Alliance developed the new branding, icons and graphics that helped inspire confidence and stand out in a crowded marketplace.
Space Machine
B2B, Manufacturing
Creative Services
Branding
Digital
Logo Design
Search Engine Optimization
Video
Website Design & Development
Amplifying the Reach of a Satellite Components Manufacturer
Space Machine & Engineering, a leader in custom waveguides, horn antennas, assemblies, and waveguide components since 1962, sought to enhance their digital presence and generate high-quality leads for their commercial and military applications.
Project Overview
Space Machine & Engineering faced the pressing challenge of limited online visibility despite their long-standing industry reputation and technical expertise. Potential clients struggled to find their services, which hindered their ability to generate high-quality leads. Additionally, Space Machine needed to effectively communicate their specialized capabilities to a diverse audience in the commercial and military sectors. The complexity of their technical offerings required a sophisticated digital strategy that could clearly convey their value propositions and address specific client pain points.
The Solution
To tackle these challenges, a comprehensive digital strategy was developed. The website was redesigned with a user-centric approach to enhance user experience and clearly showcase Space Machine’s extensive capabilities. SEO best practices were meticulously implemented to improve search engine rankings, making the company’s services more accessible to potential clients. A targeted content strategy was crafted, focusing on high-quality content that addressed the specific needs of the defense, aerospace, and research sectors. Dedicated landing pages were designed for different industries, each optimized with lead generation forms to capture valuable client information. These landing pages were continuously refined using data-driven insights to maximize conversion rates.
Results
The strategic initiatives led to significant improvements in Space Machine’s digital presence and lead generation efforts. Organic search traffic increased by 117%, a testament to the effective SEO strategies and targeted content. The optimized landing pages and lead generation forms resulted in a 55% increase in qualified leads, enhancing the company’s ability to connect with potential clients. Additionally, the paid ad campaigns substantially boosted brand awareness among key industry professionals, reinforcing Space Machine’s position as a leader in custom waveguide solutions.
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More Website Driven Leads
+55% -
Improvement in Keyword Driven Website Traffic
+448%
Paid Ad Campaigns
To complement their digital outreach, several paid ad campaigns were launched to drive targeted traffic. Google Ads were utilized to target high-intent keywords related to waveguide manufacturing and RF components, directing visitors to the optimized landing pages. LinkedIn Ads were employed to reach professionals in aerospace, defense, and related industries, using compelling creatives to highlight Space Machine’s expertise. Retargeting campaigns were also implemented to re-engage previous visitors, encouraging them to return and convert into leads
A New Brand is Born
Tradeshow Booth
Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The process allowed us to mock up key areas like horn antennas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Responsive Design
To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets, and more.
Our Work
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- 129% SEO increase in web traffic
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