Join DCPS
Education, Association & Nonprofits
Creative Services
Digital
Search Engine Optimization
Website Design & Development
Recruiting teachers for the next generation
For 100 years the DC Public School System has provided career opportunities for its 4,500 school teachers and resources its 116 schools. Join DCPS’s mission is to find passionate teachers to ensure all 50,000 students can reach their full potential.
The Challenge
Serving as the main recruitment arm for DC Public Schools, the Join DCPS website held many pages and videos, yet it lacked organization, navigation, and site structure, as well as inspirational content. Additionally, the DCPS website was missing key information, was not up-to-date, didn’t work on a mobile devices, and didn’t showcase what schools and resources were available to potential teachers.
Another major challenge was that the site was created for teachers only and didn’t provide adequate information such as programs, incentives, or application details for principals or related service professionals.
The Solution
After extensive audience research, data analysis, and in-depth interviews, our team created a digital strategy to provide a streamlined pathway for educators to learn, apply, and join DCPS.
Our team leveraged the power of Drupal 9 and Pantheon’s Cloud Platform to deliver landing pages, videos, and interactive tools designed exclusively to improve converting visitors to applicants.
The new website allows both users and administrators to manage and create new content easily and track and monitor vital key performance indicators.
Results
-
SEO increase in web traffic
+ 679% -
Increase in page views
+1,102%
Interactive DCPS Schools Map
Alliance designed an interactive map to visualize the 116 DC Public Schools for prospective teachers. The tool helps identify schools by factors such as teaching incentives clusters, ward, and school type.
Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Responsive Design
To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets and more.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic