Looking to attract new clients to your law firm’s website? An attorney bio page for your staff and partners is a great way to make a lasting impression on new visitors by showcasing your firm’s biggest asset- your people.
Since attorney bios page is probably one of the most visited type of pages on your law firms website, you will want to make sure it helps build immediate personal connections with your visitors through well thought out summaries for your attorney’s. In this article, we will discuss the features that make a great attorney bio, as well as share some awesome examples to serve as inspiration for your law firm website.
What makes a great attorney bio?
The purpose of a a great attorney bio page is to help build trust and credibility in your firm. The bio page serves as a short overview to tell a visitor exactly what your firm does, areas of practice, and the impact you have made on others. A well crafted bio will allow you to stand out among competitors and serve as the foundation for your firm’s brand image.
An attorney bio gives details about a specific individual working for your business. The personal bio will highlight an individual’s personal experience and years served within your firm, specific areas of practice, as well as any notable achievements or awards received. Showcasing the expertise of the people that make up the business gives greater credibility to your brand.
Attorney bios are also one of the most visited pages of a website besides the home page. Therefore, it is important to make sure your bios provide the most accurate and up to date information for individuals that work for your business.
You will want to avoid a bio that is too lengthy, as it might deter visitors from reading all the information. Instead, keep your bio concise and use statements of impact. You also want your bio to tell a story by showing how different attorneys and members of your team have helped resolve issues for previous clients. Always keep your target audience in mind when writing each bio by including statements that will resonate with them.
Some features that are important to include in each of your bios on your firm’s website include:
- A headshot of the individual
- Job title
- Short statement on industry experience and years served at the company
- Location of the individual (if your firm has multiple locations)
- Areas of practice (especially if your firm serves a variety of industries)
- Inclusion of personal responsibilities and leadership
- Describe the personal impact they have had on the company
- Highlight notable clients the individual has helped or cases won
- Links to any relevant case studies that involve their work
- Include individual achievements and awards received
- Back up any personal claims made with facts and statistics
- Describe the individual’s personal values and vision for the company
- Include links to professional social media profiles such as LinkedIn
- Call to action area to email the individual or firm for assistance
Below are some examples of great bios and the features they embody: