Looking for the best law firm website designs? It’s a non brainer that a great law firm website will attract new clients to your firm and give them confidence while doing due diligence on your partners, cases you’ve won and on your service lines.
One of the first things to consider when trying to attract new business online is your law firm’s website design. A well-designed website should attract qualified clients through a great online presence, while still remaining true to the firm’s vision and values with consistent branding and content.
So which firms make it into our best law firm websites? When evaluating your law firm’s website design, you should prioritize the following features to attract and engage new clients:
- A website that provides a sense of trust through good performance, security, and simple navigation
- Responsive design that allows visitors to view services offered through a desktop, mobile, or tablet device
- Different types of content to showcase past successes such as client case studies, client testimonials, and customer innovations
- Inclusion of other engaging online content such as a blog or news section
- Clear outline of practice areas and services offered
- Offering “call to action” areas throughout the website, such as “contact us” or “request a conversation” to help increase conversion rates
- Elements that better personalize your brand through company headshots, professional photography, and consistent branding
- A full careers page to recruit top talent for your firm
- Inclusion of value statements — competitive advantages, company mission and vision, description of company culture, and employee bios
Security and trust
Let’s start with the basics of user experience. Having a law firm website design that performs well and is secure is more important than you think. Both performance and security actually affect search engine rankings, with less secure and poor performing websites being ranked lower by search engines. A website that loads around two seconds is considered well performing in search engine standards. In terms of security, make sure HTTPS is installed on your website for data protection purposes.
These elements also help create a sense of reliability, which has an overall impact on your brand image. You also want to make sure your website is easy to navigate so visitors can find information they are looking for fairly quickly.
Having a website design for your law firm that is responsive across all devices is also considered an important component for website design. Now more than ever, people rely on smartphones for browsing the web, and it can be frustrating if you have to zoom in and out to view website content if it is not optimized for smartphone use. Any potential clients that might be accessing your firm’s website from a mobile device will need to be able to view important details, like your service page, competitive advantages, or case studies, from any device, otherwise they will look elsewhere for support. This can contribute to a high bounce rate due to frustration with the website. Responsive design also is a factor in search engine rankings, with well optimized websites ranking higher in search results.
Clear Outline of Your Practice Areas
When someone comes to your law firm’s website, you want it to be extremely clear as to what particular areas your firm specializes. This will help a new visitor determine if your services are relevant to what they are looking for, and prevents any wasted time searching your website for this information. Be sure to include your practice areas and expertise right on the homepage of your website.
Law firm websites no longer just serve as a place to find contact information and office location. To compete with similar firms, your law firm’s website should include new content that visitors can engage with. Not only does new content help in telling your firm’s story, but it also allows a visitor to engage for longer periods of time on a website. So what types of content should you include on your law firm website? Below are a few examples:
- Blog posts- could discuss innovations, news, or anything that relates to your law firm and services to show you are a leader in the industry
- Client testimonials or case studies- testimonials are an essential component of a great law firm website, as they give real life examples of how your firm has helped organizations or individuals similar to your prospective clients. You may choose to include full case studies to showcase a project from start to finish, or just include a short testimonial statement from the viewpoint of a particular client.
- Resource section- could include different documents relating to your industry that clients might find helpful
Call to Action Areas
To improve online conversion rates for your law firm, you should include “call to action” areas where visitors can further engage with your business. For a law firm specifically, this could include buttons to “request more information” or “book a consultation.” Inclusion of forms is another great way to improve conversion rates. These forms could have visitors enter contact information and any questions they may have for your firm’s partners and attorneys. The more information you are able to collect from a visitor, the more opportunity your firm will have for further communication and follow ups with website visitors.
Photography and Video
Law firms should include great imagery and other media to capture the attention of your visitors. Stock photography can look outdated and give less of a personal feel to your firm’s website, which may give it a mainstream feel without personality. Instead, consider having professional headshots and photos taken of your office location, and include short bios showcasing the experience of your firm’s executive team.
You want to keep your firm’s online branding consistent throughout your website design. Keep your firm’s logo, website color choices, and content presentation professional and consistent for the best impression online.
A Full Careers Page
If your law firm is looking to recruit top talent, you want to make sure your website includes a detailed careers page. Instead of just listing open positions, make sure to include some information about your company culture and values. This could include photos from corporate events, or even a short statement or video from one of your firm’s executives outlining your firm’s mission, vision, and values for the future. You also will want to include benefits of working with your company. Including these types of elements will help you attract applicants that better align with the individual needs of your firm.
Inclusion of Value Statements
It is also important to consider including value statements within your law firm’s website design. Value statements help visitors understand how your law firm can help them and explain why to choose you over a competitor or similar organization. Below are a few examples of value statements you could include in your website design:
- Competitive Advantages
- Including Badges of Any Awards Received
- Employee Bios (Including educational background and experience)
- Statistics (That support your firm’s success such as cases won, clients helped, etc)
- Company culture (What does it look like to work for your business in terms of office life? This can be great for potential applicants for your organization)
- Company mission and vision statement (What does your law firm hope to accomplish? How are you working towards these goals?)
Including these features on your law firm’s website design will help your website stand out against your competition and attract visitors to your site. To see how some firms have put them into practice, here are some best law firm website designs that embody these features: