Most companies have a common goal and vision that helps define their purpose often referred to as a mission statement. By including a mission statement on your website, you can easily articulate this purpose to everyone within the organization and to the public. In this article, we will define the purpose of a mission statement, as well as some awesome examples of mission statements to serve as online inspiration.
What is a mission statement?
A mission statement is a short explanation of a business’s overall purpose and why it exists. The mission statement explains the motivation behind who they serve and why they feel strongly about the solution they can provide for this market at this current point in time. Every business should include a mission statement or include it in your next web design project, as it provides a sense of common purpose among the organization and ensures that everyone is on the same page.
What is a vision statement?
It is important to understand that a mission and vision statement are not the same. A vision statement describes a company’s goals for the future, while a mission statement describes its purpose in the present time. While a vision statement is also important, the mission statement shows the public what they do and how they can help right now.
Where should you include a mission statement on your website?
The mission statement should be easy to locate on a website so that visitors can gain a basic understanding of the purpose of the business. Because the mission statement serves as a core piece of information, it usually works well when included in the “About Us” or “Bio” section of a website as this is an easily identifiable page.
What are the features of a mission statement?
A mission statement can serve as part of a business’s marketing plan, so it is important that it is crafted as a team because one person’s perspective may differ from another’s, even at the same organization. You want the mission statement to provide a sense of unity among the organization, so it is important to have multiple opinions when creating it so everyone is on the same page.
The mission statement should also be incredibly clear and easy to understand, so avoid using any complex business terminology that the public might not understand. Since the mission statement also explains the purpose or the why behind the business, it should not be worded like a business plan. Instead, keep the mission statement relatively concise and straightforward.
You also will want to revisit your mission statement every few years. As a business grows and changes, its mission statement might change depending on the market it serves and any updates or changes made to its products or services.
Other important mission statement features include:
1. What is the impact of your organization?
2. Emotional component- why does your organization choose to do this?
3. Uniqueness- why do you differ from competitors or similar organizations?
4. Implementation- what strategies do you use to achieve the above objectives?
Below are 30 of the best mission statement examples and company vision statements we’ve found online:
Feeding AmericaOur mission is to advance change in America by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters, and the communities we serve. Visit Site
DisneyTo entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company. Visit Site
TeslaTo accelerate the world’s transition to sustainable energy. Visit Site
NikeNike exists to bring inspiration and innovation to every athlete* in the world. Our Purpose is to move the world forward through the power of sport – breaking barriers and building community to change the game for all. *If you have a body, you are an athlete. Visit Site
PaychexWe will be the leading provider of payroll, human resource, and employee benefit services by being an essential partner with America’s businesses. Visit Site
AmazonWe aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success. Visit Site
Girl ScoutsGirl Scouting builds girls of courage, confidence, and character, who make the world a better place. Visit Site
ShopifyWe help people achieve independence by making it easier to start, run, and grow a business. We believe the future of commerce has more voices, not fewer, so we’re reducing the barriers to business ownership to make commerce better for everyone. Visit Site
Warby ParkerTo offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Visit Site
AllstateWe help customers realize their hopes and dreams by providing the best products and services to protect them from life’s uncertainties and prepare them for the future. Visit Site
Anheuser – BuschWe are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. We embody the time-honored traditions of brewing great beer while constantly innovating to drive the industry forward. We strive for excellence in everything we do. Visit Site
Impact MakersWe work together with makers in the creative industry to enhance the meaning of our stories. We are driven to create meaningful change for our clients, our community partners, and ourselves. Visit Site
City of HopeCity of Hope is transforming the future of health. Every day we turn science into practical benefit. We turn hope into reality. We accomplish this through exquisite care, innovative research and vital education focused on eliminating cancer and diabetes. Visit Site
ErsiEsri was founded to help solve some of the world’s most difficult problems. We do so by supporting our users’ important work with a commitment to science, sustainability, community, education, research, and positive change. Visit Site
MovingWorldsOur mission is to support the UN Sustainable Development Goals by getting talent to the parts of the world that need it most, while ensuring a transformative experience for those who share their skills. Visit Site
Vs. CancerVs. Cancer empowers any sports team, any athlete, and any community to help kids with cancer. As a signature fundraising campaign of the Pediatric Brain Tumor Foundation, proceeds help fund child life programs in local hospitals and lifesaving pediatric brain tumor research. Visit Site
PlanetPlanet is driven by a mission to image all of Earth’s landmass every day, and make global change visible, accessible and actionable. Visit Site
BeautyCounterOne by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating clean beauty products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you. Visit Site
The Women’s CenterThe mission of The Women’s Center is to significantly improve the mental health and well-being of all members of the community through counseling, education, support, and advocacy. Visit Site
Code for AmericaCode for America uses the principles and practices of the digital age to improve how government serves the American public, and how the public improves government. Visit Site
SonosFill every home with music and make listening a valued experience again. Visit Site
BonobosShopping for clothes is a pain. We’re here to make it painless, and maybe even fun. Visit Site
Jonny WalkerWe are determined to make our whisky, so far as quality is concerned, of such a standard that nothing in the market shall come before it. Visit Site
Mr. PorterLooking good on the outside doesn’t count for much if you don’t feel good on the inside, too. That’s why we founded MR PORTER Health In Mind, an initiative dedicated to helping men lead happier, healthier and more fulfilling lives. Visit Site
SouthwestConnect people to what’s important in their lives through friendly, reliable, and low-cost air travel. Visit Site
LululemonTo elevate the world from mediocrity to greatness. Visit Site
PACTPact is an international development nonprofit that works on the ground in nearly 40 countries to end poverty and marginalization. We partner with local organizations, businesses and governments to build lasting solutions for thriving, resilient communities. Visit Site
Lutheran World ReliefAffirming God’s love for all people, we work with Lutherans and partners around the world to end poverty, injustice and human suffering. Visit Site
Need help with a great about page to showcase your mission statement? Alliance Interactive is a full-service Washington, DC based digital agency and a leader in digital marketing solutions that help attract new visitors and improve online conversions.