According to a recent survey by B2B magazine, 51.9% of B2B marketers plan to increase their marketing budgets. The post-recession increase in spending signals a healthy cross-industry recovery. Marketers responded that they will increase spending on websites primarily, but also on social media strategies. Website design and development also represent the first foray for many businesses into digital marketing initiatives, but social media will play an increasingly prominent role.
The top responses for including social media in marketing spending included:
- 79.6% Brand Building
- 53.6% Thought Leadership
- 46.8% Lead generation
- 40.6% Customer feedback
- 37.6% Advertising
As marketers continue to push for access to qualified candidates online ad spending will continue to grow in proportion to increased spend.