Arts Club of Washington
Association & Nonprofits
Creative Services
Branding
Digital
Search Engine Optimization
Video
Website Design & Development
Advancing digital strategy to inspire new Arts Club members
For a century, the Arts Club of Washington has promoted and celebrated the visual and performing arts in the nation’s capital. Gatherings for members, exhibits, performances for the public, and a range of private events are held in the club’s historic mansion in downtown Washington, DC.
The Challenge
Alliance Interactive was approached to not only build a sophisticated member site, but also to implement digital marketing tools and conversion-based techniques to drive traffic and generate more interest in memberships and multi-use event spaces.
The Solution
Our strategists and creative team worked with The Arts Club of Washington to develop creative direction, branding, and user flows.
Our designers worked with The Arts Club to create detailed wireframes to help showcase how we could convert more visitors with great calls-to-action and interactive tools. We proposed a photographically-driven site focused on members and art to market their private event facilities.
Results
-
Increase in Website Lead Generation
+ 101% -
Increase in Event Inquiries
+ 51% -
Increase in Site Visitors
+ 207% -
Jump in Membership Inquiries
+ 350%
Awards
Alliance provided the results and smooth process we needed. We consider them an integral partner as we continue to grow and expand
Branding Approach
ACW needed a brand and online platform that would showcase its rich history, as well as its robust opportunities for celebrating the arts. Our team understood the history and defining aspects of the ACW brand and translated them into an updated look and feel. Alliance delivered a new logo, brand guidelines, and a custom marketing website.
Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Responsive Design
To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets, and more.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic