Building the Future
For a Capital Project Leader

Brand Strategy Digital Strategy Marketing Website Design

About IPA Global

IPA Global is a world leader in capital project analytics and consulting. IPA Global is planning of some of the world’s largest infrastructure projects and their success is driven by improving how people work together. IPA Global wanted a fresh design and a new brand identity that would promote the breadth of solutions that the company offers.

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Services

  • Analytics Review
  • Brand Strategy
  • Email Marketing
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Print Design
  • Responsive Website Design
  • Website Assessment
  • WordPress Development

Challenges

IPA Global needed a fresh start to help power them through the next chapter of their growth. In the was outdated branding and an old website built on a legacy content management system that was proving to be a nightmare to update. To better communicate to a new generation of decision markers, they requested Alliance to develop a new brand identity that would promote the breadth of solutions that the company offers.

Solutions

Our team understood the history and defining aspects of the IPA Global brand and translated them into an updated look and feel. The site was developed on a flexible infrastructure that allowed our team to develop numerous custom templates and multiple user roles, while centralizing site administration.

Results

The new mobile-first website presented a reimagined future for IPA Global through a new brand platform and updated corporate logo. The custom design showcased IPA Global’s services, boosted engagement with thought leadership content, and improved conversion opportunities.

  • Increase in SEO

    33%

  • New Unique Site Visitors

    57%

  • Increase Avg. Time Spent on site

    1 Minute

Awards

Branding Approach

IPA needed a brand that would not only stand the test of time but also look good on print and web. Our team understood the history and defining aspects of the IPA Global brand and translated them into an updated look and feel.

The updated brand guidelines, signage and supporting B2B marketing website has helped unify the brand and help them stand out in a crowded competitor landscape.

LOGO EVOLUTION

The team draws from their in-depth expertise and project experience and won’t steer you wrong.

Tony Nicholson Corporate Communications Leader IPA IPA
  • Tony Nicholson
  • Corporate Communications Leader
  • IPA

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Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design