Expanding the Women’s College Coalition

Brand Strategy Digital Advocacy Digital Strategy Marketing Website Design SEO

About Women’s College Coalition

The Women’s College Coalition (WCC) is the association and voice for women’s colleges in the United States and Canada. WCC needed to translate their uncompromising commitment to women’s education into an online presence that engages a range of visitors including advisers, students, parents, and member organizations. They turned to Alliance to re-imagine their brand, marketing approach and redesign an aging website.

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Services

  • Analytics Review
  • Brand Strategy
  • Digital Advocacy
  • Drupal Development
  • Keyphrase Research
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Responsive Website Design
  • Search Engine Optimization
  • Website Assessment

Challenges

The Women’s College Coalition isn’t just an association, its about inspiring women about the benefits of attending some of the top-ranked colleges in the country. The coalition’s challenge was an outdated brand that didn’t connect with prospective students and advisers. WCC needed to translate their uncompromising commitment to women’s education into an online presence that engaged a range of visitors including advisors, students, parents, and member organizations.

Solutions

By working collaboratively with WCC, our team was able to develop an online marketing strategy, updated branding and positioning, and a new website. Alliance also launched a new interactive college directory built to engage and attract prospective students and showcase coalition members’ schools.

Results

Alliance Interactive’s strategy produced a customized Drupal CMS dashboard that allows the WCC team to view site activity and direct content management from on screen. WCCs new brand identity led to improved brand perception and visibility, white the revised website design increased organic keyword searches by 245% and decreased the bounce rate by 45%.

  • Increase in SEO

    33%

  • New Unique Site Visitors

    57%

  • Increase in Avg. Time Spent on Site

    1 Minute

Branding Approach

Women’s College Coalition branding and website required a total overhaul. Visual rebranding was designed to create something entirely new. Not just a new logo, but also a new “visual vocabulary” of colors, textures and brand standards for all the client’s marketing materials. Ordinary stock photos were replaced with bold, custom graphics, photography and text that reflect the associations personality and approach to their work.

Alliance Interactive handled every aspect of our association website redesign and helped us nearly triple a number of visitors.

Marilyn Hammond President WCC WCC

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Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design