Expanding the Women’s College Coalition

The Women’s College Coalition isn’t just an association, its about inspiring women about the benefits of attending some of the top-ranked colleges in the country. The coalition’s challenge was an outdated brand that didn’t connect with prospective students and advisers. WCC needed to translate their uncompromising commitment to women’s education into an online presence that engaged a range of visitors including advisors, students, parents, and member organizations.

By working collaboratively with WCC, our team was able to develop an online marketing strategy, updated branding and positioning, and a new website. Alliance also launched a new interactive college directory built to engage and attract prospective students and showcase coalition members’ schools.

Alliance Interactive’s strategy produced a customized Drupal CMS dashboard that allows the WCC team to view site activity and direct content management from on screen. WCCs new brand identity led to improved brand perception and visibility, white the revised website design increased organic keyword searches by 245% and decreased the bounce rate by 45%.