DRUPAL WEBSITE REDESIGN
The Women’s College Coalition (WCC) is the association and voice for women’s colleges in the United States and Canada. WCC needed to translate their uncompromising commitment to women’s education into an online presence that engages a range of visitors including advisors, students, parents, and member organizations.
By working collaboratively with WCC, our team was able to develop an online marketing strategy, updated branding and positioning, and a new website. Ai also launched a new interactive college directory built to engage and attract prospective students and showcase coalition members’ schools.
- Organic keyword searches increased 245% for WCC
- Customized Drupal CMS dashboard allows the WCC team to view site activity and direct content management from one screen
- The revised WCC website design saw a 40% decrease in the bounce rate
- WCCs new brand identity led to improved brand perception and visibility