Business To Government Success

Brand Strategy Digital Strategy Marketing Website Design

About Volant

Volant is a leader in providing secure enterprise cloud solutions to intelligence and defense agencies. As a government contractor, Volant defines, develops and delivers a platform as a service for its clients. Volant turned to Alliance to help modernize its brand, website and communications materials during a critical period in their growth.

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Services

  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Print Design
  • Responsive Website Design
  • Web Content Writing
  • Website Assessment
  • WordPress Development

Challenges

Volant engaged Alliance to design a government contractor website that would communicate their unique services and help human resources with technical recruitment. Alliance’s team had the defense background expertise and branding portfolio that met their requirements.

Solutions

Alliance worked closely with Volant team to re-deploy an updated brand and government contracting website that would effectively reflect their industry expertise and wide array of services. In a swift 3 month project cycle, the Alliance team isolated the defining aspects of the Alliance brand, led a comprehensive design initiative, and mapped out a more user-friendly website that works great on every device. Throughout the project, we kept an open dialogue with the Volant team, encouraging creative collaboration every step of the way.

Results

First and foremost, we had to design a new brand that stood out among a slew of competitors and reflected the heritage of the company. Alliance began to work on a carefully crafted visual identity and the messaging to carry it. The brand today is stronger, more confident and better expresses the values that drive this mission-centered company.

The new website design for Volant provides visitors with a clear definition of their competitive advantage in the Defense Intelligence market, as well as an overview of solutions that are backed by client case studies and reviews. Alliance also helped further develop an extensive careers section of their website to help drive more applications from qualified job applicants.

  • Increasive in SEO

    15%

  • New Unique Site Visitors

    197%

  • Increase in Avg. Time Spent on Site

    1 Minute

New Branding

Working closely with the Volant team and after multiple rounds of designs, a new brand was born. Alliance developed the new branding, icons and graphics that helped inspire confidence and stand out in a crowded marketplace.

Logo Evolution

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Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design