IPA Global
Professional Services, B2B
Creative Services
Branding
Digital
Logo Design
Search Engine Optimization
Website Design & Development
Building the future for a capital projects consulting services firm
IPA Global is a world leader in capital project analytics and consulting. IPA Global is planning of some of the world’s largest infrastructure projects and their success is driven by improving how people work together. IPA Global wanted a fresh design and a new brand identity that would promote the breadth of solutions that the company offers.
The Challenge
IPA Global needed a fresh start to help power them through the next chapter of their growth. The old website was built on a legacy content management system that was proving to be a nightmare to update. To better communicate to a new generation of decision makers, they requested Alliance to develop a new brand identity that would promote the breadth of solutions that the company offers.
The Solution
Our team understood the history and defining aspects of the IPA Global brand and translated them into an updated look and feel. The site was developed on a flexible infrastructure that allowed our team to develop numerous custom templates and multiple user roles, while centralizing site administration.
Results
-
Increase in SEO
+ 33% -
New Unique Site Visitors
+ 57% -
Increase Avg. Time Spent on Site
+ 35 sec
Awards
The team draws from their in-depth expertise and project experience and won’t steer you wrong.
Branding Approach
IPA needed a brand that would not only stand the test of time, but also look good in print and on the web. Our team understood the history and defining aspects of the IPA Global brand and translated them into an updated look and feel.
The updated brand guidelines, signage, and supporting B2B marketing website has helped unify the brand and help them stand out in a crowded competitor landscape.
LOGO EVOLUTION
Mobile-First Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Responsive Design
To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets, and more.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic