IPA Global

Professional Services, B2B

Creative Services
Branding
Digital
Logo Design
Search Engine Optimization
Website Design & Development

Building the future for a capital projects consulting services firm

IPA Global is a world leader in capital project analytics and consulting. IPA Global is planning of some of the world’s largest infrastructure projects and their success is driven by improving how people work together. IPA Global wanted a fresh design and a new brand identity that would promote the breadth of solutions that the company offers.

The Challenge

IPA Global needed a fresh start to help power them through the next chapter of their growth. The old website was built on a legacy content management system that was proving to be a nightmare to update. To better communicate to a new generation of decision makers, they requested Alliance to develop a new brand identity that would promote the breadth of solutions that the company offers.

The Solution

Our team understood the history and defining aspects of the IPA Global brand and translated them into an updated look and feel. The site was developed on a flexible infrastructure that allowed our team to develop numerous custom templates and multiple user roles, while centralizing site administration.

Results

  • Increase in SEO

    + 33%
  • New Unique Site Visitors

    + 57%
  • Increase Avg. Time Spent on Site

    + 35 sec

Awards

  • Award 2021

The team draws from their in-depth expertise and project experience and won’t steer you wrong.

Tony Nicholson
Tony Nicholson Corporate Communications Leader IPA IPA

Branding Approach

IPA needed a brand that would not only stand the test of time, but also look good in print and on the web. Our team understood the history and defining aspects of the IPA Global brand and translated them into an updated look and feel.

The updated brand guidelines, signage, and supporting B2B marketing website has helped unify the brand and help them stand out in a crowded competitor landscape.

IPA Branding
IPA Card
IPA Card
LOGO EVOLUTION
IPA Card
IPA Card
Independent project analysis
IPA Homepage
Independent project analysis desctop
Independent project analysis tablet
Independent project analysis mobile

Responsive Design

To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets, and more.

Our Work

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