NLIHC
Association & Nonprofits, Advocacy
Digital Strategy
Website Design
Website Development
Affordable Housing Advocacy Website
The National Low Income Housing Coalition is a Washington DC based housing advocacy organization dedicated to achieving public policy that insures low income individuals are provided with affordable living options. NLIHC works to develop a large community of supporters and educate lawmakers on the importance of good housing policy.
The Challenge
The National Low Income Housing Coalition wanted an advocacy website design that would effectively communicate their mission to lawmakers as well as educate the community on their impact in helping low income families find affordable housing options, in hopes to increase support through online donations and membership.
The Solution
Alliance developed a custom website for NLIHC that allowed visitors to easily explore issues and encourage them to take action through an online donation or requesting membership information. The new website also provided a more organized content structure featuring news, current issues, and ways to get involved such as local events and webinars. Incorporating more calls to action and social media communication also proved to be an effective strategy for engaging visitors online.
Results
-
Reduce Visitor Bounce Rate
-20% -
Increase Online Donations
+35%
Responsive Design
To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic