The Center for the Presidency and Congress (CSPC) brings together representatives from government, academia, and the private sector to leverage the lessons of history to develop real-world strategic policy solutions. CSPC enlisted Alliance Interactive to increase their publication subscriptions and donations through a website redesign and branding update.
CSPC enlisted Alliance Interactive to increase their publication subscriptions and donations through a website redesign and branding update. CSPC enlisted Alliance Interactive to increase their publication subscriptions and donations through a website redesign and branding update.
Alliance worked with CSPC to deploy a custom, responsive Drupal website and design a new brand identity and branding guidelines that extend from online to print and marketing materials.
The revised branding and website better positioned CSPC to interact with and attract donors, partners, and fellows, particularly through new e-commerce and payment gateways for donations and subscriptions to their affiliated publication. The revised website led to a 25% increase in non-paid site traffic and a 30% decrease in the bounce rate. The streamlined donations and publications approach increased conversions by 50%.
33%
Increase in SEO57%
New Unique Site Visitors1 Minute
Increase in Avg. Time Spent on Site
CSPC needed a brand identity that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, stationary and brand guidelines for CSPC’s custom marketing website.
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