Celebrating 50 Years With Stunning Results

Brand Strategy Marketing Website Design SEO

About The Center for the Study of the Presidency and Congress

The Center for the Presidency and Congress (CSPC) brings together representatives from government, academia, and the private sector to leverage the lessons of history to develop real-world strategic policy solutions. CSPC enlisted Alliance Interactive to increase their publication subscriptions and donations through a website redesign and branding update.

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Services

  • Analytics Review
  • Brand Strategy
  • Drupal Development
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Responsive Website Design
  • Search Engine Optimization
  • Website Assessment

Challenges

CSPC enlisted Alliance Interactive to increase their publication subscriptions and donations through a website redesign and branding update. CSPC enlisted Alliance Interactive to increase their publication subscriptions and donations through a website redesign and branding update.

Solutions

Alliance worked with CSPC to deploy a custom, responsive Drupal website and design a new brand identity and branding guidelines that extend from online to print and marketing materials.

Results

The revised branding and website better positioned CSPC to interact with and attract donors, partners, and fellows, particularly through new e-commerce and payment gateways for donations and subscriptions to their affiliated publication. The revised website led to a 25% increase in non-paid site traffic and a 30% decrease in the bounce rate. The streamlined donations and publications approach increased conversions by 50%.

  • Increase in SEO

    33%

  • New Unique Site Visitors

    57%

  • Increase in Avg. Time Spent on Site

    1 Minute

Awards
  • Award

Branding Approach

CSPC needed a brand identity that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, stationary and brand guidelines for CSPC’s custom marketing website.

Logo Evolution

The team draws from their in-depth expertise and project experience and won’t steer you wrong.

Tony Nicholson Corporate Communications Leader IPA IPA

Let’s see how we help you

It starts with a simple conversation.

Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design