To meet TV Boss’s needs, Alliance redesigned an outdated TV Boss website to help target new audiences online with a responsive design that eliminated the need for an aging app. Through our iterative creative development process, we offered a distinctive brand identity that incorporated visual elements and brand standards that can be used in a wide variety of communication materials. Usability was key to new design — smarter functionality, easily-accessible content for multiple visitor types, and languages were essential to expanding the project’s audience.