World Bank
Association & Nonprofits, Advocacy
Creative Services
Digital
Website Design & Development
Driving greater reach for the World Bank’s road safety initiative
Global Road Safety Facility (GRSF) brings together the global community of researchers, problem solvers, and leaders to share ideas and take action to improve global road safety. GRSF provides funding, knowledge, and technical assistance designed to scale-up efforts in developing countries with the highest crash death rates.
The Challenge
When the World Bank’s GRSF team came to Alliance, the team needed a new website to fill a digital gap between their print materials and online, connecting them to where millions of road safety searches were occurring. Our challenge was also to develop a customer-centric website that could help identify who was accessing their information so as to increase their efficiency in data management.
The Solution
Alliance designed and developed a new website that tells the story of how GRSF has helped save over 322,000 lives through its World Bank-funded projects. Our team was tasked to visualize data-heavy country safety profiles in a way that would be attractive to a wide range of researchers, supporters, media, and project partners. The new website also provided a much more sophisticated data library for road safety projects, research, peer-reviewed papers, reports, in-country guidance, and manuals. The new website allows both users and administrators to manage and create new content easily and track and monitor vital key performance indicators.
Results
-
Increase Website Traffic
+274% -
Increase Organic Search
+4,533% -
Increase Unique Pageviews
+274%
Awards
PDFs to Online Reports
To help reach a broader audience, we fully digitized the World Bank’s PDFs into interactive online reports.
Mobile First Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic