LexServ is a a leading financial services provider in the life insurance asset management industry. LexServ turned to Alliance for help with strategic marketing and developing a custom marketing website.
A Better Option for Fund Managers
Brand Strategy, Digital Strategy, Marketing Website Design
About MLF Lexserv
Services
- Advertising & Media
- Analytics Review
- Brand Strategy
- Logo Design & Branding
- Marketing Website Design
- Persona Research
- Print Design
- Responsive Website Design
- Search Engine Optimization
- Website Assessment
- WordPress Development
Challenges
LexServ needed a brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2B marketing website that excels in crowded competitor landscape.
Solutions
Alliance collaborated with the LexServ team to mold a new approach to showcase ServiceTrack, a suite of asset tracking tools designed exclusively for fund managers. Alliance developed both digital and print materials to propel the financial brand forward.
Results
We created a refreshed digital experience that supported Lexserv’s brand refresh and that showcases their services and capabilities. The resulting digital brand and website increased traffic by 35% and improved site conversion significantly.
-
15%
Increasive in SEO -
197%
New Unique Site Visitors -
1 Minute
Increase in Avg. Time Spent on Site
Awards
Branding Approach
LexServ needed a brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2B marketing website that excels in crowded competitor landscape.
A Platform Designed Exclusively
for Life Settlement Fund Managers
Alliance has always been very responsive with regard to any website issues or questions, and have delivered on requests for marketing materials with short notice on multiple occasions.
Mario Conigilo Chief Operating Officer MLF Lexserv MLF Lexserv
- Mario Conigilo
- Chief Operating Officer
- MLF Lexserv
Let’s see how we can help you
It starts with a simple conversation
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic
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