A Better Option for Fund Managers

Brand Strategy, Digital Strategy, Marketing Website Design

About MLF Lexserv

LexServ is a a leading financial services provider in the life insurance asset management industry. LexServ turned to Alliance for help with strategic marketing and developing a custom marketing website.

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Services

  • Advertising & Media
  • Analytics Review
  • Brand Strategy
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Print Design
  • Responsive Website Design
  • Search Engine Optimization
  • Website Assessment
  • WordPress Development
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Challenges

LexServ needed a brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2B marketing website that excels in crowded competitor landscape.

Solutions

Alliance collaborated with the LexServ team to mold a new approach to showcase ServiceTrack, a suite of asset tracking tools designed exclusively for fund managers. Alliance developed both digital and print materials to propel the financial brand forward.

Results

We created a refreshed digital experience that supported Lexserv’s brand refresh and that showcases their services and capabilities. The resulting digital brand and website increased traffic by 35% and improved site conversion significantly.

  • 15%

    Increasive in SEO
  • 197%

    New Unique Site Visitors
  • 1 Minute

    Increase in Avg. Time Spent on Site
Awards
  • Awards

Branding Approach

LexServ needed a brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2B marketing website that excels in crowded competitor landscape.

A Platform Designed Exclusively
for Life Settlement Fund Managers

A Better Option for Fund Managers
A Better Option for Fund Managers
A Better Option for Fund Managers
A Better Option for Fund Managers
A Better Option for Fund Managers
A Better Option for Fund Managers
A Better Option for Fund Managers

Alliance has always been very responsive with regard to any website issues or questions, and have delivered on requests for marketing materials with short notice on multiple occasions.

Mario Conigilo
Mario Conigilo Chief Operating Officer MLF Lexserv MLF Lexserv
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