About MLF Lexserv

LexServ is a a leading financial services provider in the life insurance asset management industry. LexServ turned to Alliance for help with strategic marketing and developing a custom marketing website.

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Services

Advertising & Media
Analytics Review
Brand Strategy
Logo Design & Branding
Marketing Website Design
Persona Research
Print Design
Responsive Website Design
Search Engine Optimization
Website Assessment
WordPress Development

A Better Option for Fund Managers Mackbook

A Better Option for Fund Managers Tablet

A Better Option for Fund Managers Iphone

Challenges

LexServ needed a brand that would not only stand the test of time but also look good on print and web. Alliance delivered a new logo, brand guidelines, signage and supporting B2B marketing website that excels in crowded competitor landscape.

Solutions

Alliance collaborated with the LexServ team to mold a new approach to showcase ServiceTrack, a suite of asset tracking tools designed exclusively for fund managers. Alliance developed both digital and print materials to propel the financial brand forward.

Results

We created a refreshed digital experience that supported Lexserv’s brand refresh and that showcases their services and capabilities. The resulting digital brand and website increased traffic by 35% and improved site conversion significantly.

15%
Increasive in SEO
197%
New Unique Site Visitors
1 Minute
Increase in Avg. Time Spent on Site

Awards

Branding Approach

A Platform Designed Exclusively
for Life Settlement Fund Managers

Alliance has always been very responsive with regard to any website issues or questions, and have delivered on requests for marketing materials with short notice on multiple occasions.

Mario Conigilo Chief Operating Officer MLF Lexserv MLF Lexserv

Mario Conigilo

Chief Operating Officer

MLF Lexserv