The National Low Income Housing Coalition (NLIHC) launched United for Homes (UFH) to advance an advocacy campaign to make modest reforms to the mortgage interest deduction (MID) that would benefit millions of lower income homeowners and generate revenue to end homelessness and housing poverty in America.
About United for Homes
- Digital Advocacy
- Marketing Website Design
- Print Design
- Responsive Website Design
- Web Content Writing
- Website Assessment
- WordPress Development
NLIHC needed an advocacy campaign website to communicate key facts and data to state and local legislators and highlight the campaign’s vast network of supporters and stakeholders.
Alliance worked with NLIHC to design an effective communications platform, including a new logo and brand strategy, and responsive website design to help advocates access campaign materials across various mobile devices including tablets and smartphones. The advocacy campaign website was built on an easy-to-administer WordPress framework and featured an interactive data visualization map and integrated advocacy campaign tools.
Alliance Interactive’s strategy for the United for Homes advocacy campaign website resulted in a:
- 55% increase in Website Traffic
- 30% Increase in Organic Keyword Rankings
- 23% decrease in Organic Bounce Rate