A Membership Website That Inspires

Brand Strategy Digital Strategy Marketing Website Design

About

For a century, the Arts Club of Washington has promoted and celebrated the visual and performing arts in the nation’s capital. Gatherings for members, exhibits and performances for the public, and a range of private events are held in the club’s historic mansion in downtown Washington, DC.

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Services

  • Analytics Review
  • Brand Strategy
  • Keyphrase Research
  • Logo Design & Branding
  • Marketing Website Design
  • Persona Research
  • Print Design
  • Responsive Website Design
  • Search Engine Optimization
  • Website Assessment
  • WordPress Development

Challenges

Alliance Interactive was approached to not only build a sophisticated member site, but also to implement digital marketing tools and conversion-based techniques to drive traffic and generate more interest in memberships and multi-use event spaces.

Solutions

Our strategists and creative team worked with The Arts Club of Washington to develop creative direction, branding, and user flows. 

Our designers worked with The Arts Club to create detailed wireframes to help showcase how we could convert more visitors with great calls to actions and interactive tools. We proposed a photographically driven site focused on members and art to market their private event facilities.

Results

As a result, members now benefit from powerful tools that provide club benefit and event details, while Arts Club of Washington marketing managers can now seamlessly track and monitor digital business including member needs and private event rentals. Our custom responsive website design provides an attractive, informative forum for new and returning visitors, and also reduces needless scrolling and the need for mobile apps.

Alliance Interactive’s conversion-based approach delivered a dramatic increase in sales leads including:

  • 101% Increase in website lead generation
  • 51% Increase in event inquiries
  • 207% Increase in site visitors
  • 350% jump in membership inquiries

 

  • Increase in SEO

    33%

  • New Unique Site Visitors

    57%

  • Increase in Avg. Time Spent on Site

    1 Minute

Awards

Alliance provided the results and smooth process we needed. We consider them an integral partner as we continue to grow and expand

Yann Henrotte General Manager ACW ACW

Branding Approach

ACW needed a brand that would not only stand the test of time but also look good on print and web. Our team understood the history and defining aspects of the ACW brand and translated them into an updated look and feel.  Alliance delivered a new logo, brand guidelines and a custom marketing website.

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Our Work

Digital Strategy, Marketing Website Design
Brand Strategy, Digital Strategy, Marketing Website Design
Digital Advocacy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design