Your Customized PPC Channel Strategy

Paid search engine marketing is the cornerstone of any serious digital marketing plan, we execute a PPC channel strategy that’s customized to your business’s unique metrics. With our paid search capabilities we find new customers and re-engage loyal ones.
We know that advanced software and sophisticated digital marketing tools are only as good as the people behind them.

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Marketing First PPC Process

We are Marketers first so our PPC process allows us to create great campaigns built with your specific business goals in mind.

1. Discovery

Review our client’s business, assets, website, and competitors in order to build a library that can be used for all other stages of the project.

  • PPC Project Brief
  • Competitor Analysis
  • PPC Audit
  • Keyword Research

2. Strategy

Develop a comprehensive PPC strategy and project plan with clear goals and messaging objectives.

  • Paid Search Strategy
  • Measurement Planning

3. Landing Page Creation &
Campaign Setup

Designate landing pages from our strategy briefs and configure the PPC campaign.

  • Landing Page Design (optional)
  • Campaign Setup
  • Landing Page Implementation

4. Optimize

Monitor, test and refine PPC campaigns based on the performance indicators such as landing pages and specific keywords.

  • Identify New Opportunities
  • Campaign Adjustments

5. Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

  • Monthly Performance Report
  • Campaign Audit & Recommendations

Our Keys to PPC Success

  • Dedicated Search Team to Each Account
  • Allocating Budget to the Most Profitable Campaigns
  • A/B Ad Testing and Conversion Optimization
  • Utilize Remarketing to Collect Site Visitor Data
  • Filtering Out Negative Keywords
  • Ongoing Growth of Viable Core Keyword Lists
  • Integrating Ad Extensions including Locations, Calls, Seller Ratings, and Consumer Ratings
  • Testing Different Landing Pages for Maximum Keyword Performance

 

PPC Management and Services from Alliance Interactive, our distinct benefits

With Ai’s Our Pay Per Click (PPC) services, you know that your PPC account is in the right hands as we employ a purely client- and objective-focused approach to this revenue stream. Our PPC team is made up of paid search marketing professionals, we provide intensive hands-on Google account help you achieve your PPC goals. Our goal is to achieve your business objective to create more conversions for less investment by combining on-page relevance, keyword optimization, and ad quality. By applying simple principles to these three areas, we will identify areas that need improvements and will enhance any PPC campaign from the new to the established. Our aim is to create efficient ads that consistently drive down the cost per acquisition while at the same time increasing overall conversions. Continuously optimizing your PPC campaign is always the primary goal, so we work with our dedicated design team and CRO experts to identify and implement site improvements that allow you to get the most out of your budget.

 

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