BuddyPress is a free plugin available for use with WordPress websites. Using BuddyPress allows a business to create a social media platform similar to Facebook. Users of BuddyPress can form groups, send each other private messages, and create their own blogs. In addition, BuddyPress offers other popular features such as an activity feed and collaboration with Googlemaps to display the location of members who allow the plugin to do so.
BuddyPress offers a number of benefits to businesses and users alike. Here are the top 6 benefits of using this popular plugin.
BuddyPress allows your business to push data
When a user signs up, you are able to push your data into the API of his or her other social media platforms. This means a user could be on his or her Facebook page and still be receiving data from you. This can be an invaluable tool in terms of online marketing strategy.
BuddyPress is its own content management system
Users may sign up for an account for their own purposes, but once they are signed in, you can use BuddyPress as a CMS. You can issue updates, pursue marketing campaigns, and engage in other forms of client interaction by using the plugin. All of this adds up to a heightened customer experience for users, and stronger sales for you.
BuddyPress is not one-size-fits-all
Some software platforms come as they are released, and you have to adapt to what they will (and will not) allow your business to do. Not so with BuddyPress. This versatile plugin can be customized to suit your needs and tastes. You can add features you need—and remove redundant or irrelevant features you don’t need. With this plugin, the only limitation is your imagination!
BuddyPress piggybacks on the success and usefulness of WordPress
When you have a good thing going, there is no need to reinvent the wheel. BuddyPress interfaces with WordPress, and that’s a good thing. Updates to the latter will automatically work with the former; further, this means that all the support you have for WordPress is also available with BuddyPress. Keep things simple and use a platform that works for your business’s social media endeavors.
Tap the power of a community of users
With some software platforms, you are at the mercy of the developers when it comes to patches, upgrades, and so on. In contrast, BuddyPress is open source, and there are hosts of users around the globe who are continually working to make it run better. So you can easily find an expert to help you with any issues you might run into.
Grant users as much (or as little) control as you wish
BuddyPress allows your business to put the social media experience in the hands of your users. If you wish, you can grant members the ability to make sweeping changes and modifications. On the other hand, if you wish to restrict what members can and cannot do, you have that option too.
With all these benefits, BuddyPress is a great solution for your business’s social media needs. Check it out today!