One of the most important and often overlooked elements of a business’s website design is the contact page. While many businesses include a contact page on their website, it is often an afterthought and not much strategy is considered when designing them. But the contact page is actually one of the most important parts of a website, as they serve as a way to turn website visitors into real sales leads. In this article, we will discuss the importance of a contact page and best practices when creating one, as well as a few examples of well-designed contact pages to give you a bit of inspiration.
What is a contact page?
The contact page provides a method of online communication between a visitor and a business. The contact page is essentially a call to action for visitors to ask questions and provide information to learn more about a particular product or service. Contact pages are an easy way for a business to turn online visitors into future customers by giving them a place to show their interest and foster further communication with your organization. Without a contact page, a visitor lacks a direct area where they can get in touch with a business.
The goal of the contact page is to foster online conversions, which are essentially interactions between a visitor and a website. Therefore, the contact page should be clearly visible and effectively present the easiest ways to get in touch with a business.
Contact Page Best Practices
Contact pages should include options for:
- Visitor’s full name, address, and phone number
- Comment or questions area
- Straightforward calls to action
- Avoidance of unnecessary fields that might cause visitors not to fill out the form
- Elements of personalization- such as ability to select the department they would like to get in touch with or specific product or service they may have questions about
- Inclusion of video or imagery that can help better explain the benefits of your product or service to encourage visitors to fill out the contact form
- Other business contact information (email and phone number) should they not choose to fill out the form
- Thank you message after they complete the form with an estimated follow-up response time
- Inclusion of links and other ways to engage with your business, such as social media, online blog posts, or recent news or press releases related to your business
Best Examples of Contact Pages
Below are a few of the best contact us page designs we like:
