Gaining attention to your law firm online is especially important if you want to attract new clients. When it comes to law firm advertising, one of the most effective ways to attract new clients is through the use of search engine optimization. Online search allows law firms to gain visibility by local individuals who may not have heard of the practice or driven by the physical location. And yes even some of the law firms we found on our Best Legal Directories we found using Google searches, so trust us when we say it works.
There are a number of ways to improve search engine rankings online, such as through blogging, link building, sitemaps, and keyword consistency. But for law firms, they also will benefit from the power of local search if they offer their services in person. In this article, we will review the power of local search for law firms, and why including your practice in online legal directories will help improve your local search rankings.
What is local SEO?
Local SEO is a search engine strategy that works to improve search engine rankings for local search results on engines such as Google. Businesses such as law firms that have physical locations and offer in person services to clients can benefit from local search as it improves online brand visibility within a particular area.
How can I improve local SEO?
There are a number of ways to improve local SEO for your law firm. When people search online for local businesses, more contact details are always better. Inclusion of the following contact information on your website will improve your local search results:
- Company name
- Physical location/locations
- Phone number
- Contact email address
Some other ways to improve local SEO include:
- Listing your practice on Google Maps
- Adding location-based content to your website
- Adding location pages to your website
- Having your firm featured on external websites (such as through press releases, social media platforms, or awards websites)
- Including your practice in legal directories
Why is it important for law firms to appear on Google Maps?
- Google Maps helps improve brand visibility
- Google Maps directs relevant individuals to your business based on their location
- Google Maps helps people locate your business
- Google Maps helps new visitors easily find your website
- Google Maps allows people to quickly contact your business through inclusion of your phone number in the search results
- Google Maps includes images of your business to improve credibility and brand recognition through inclusion of ratings and reviews
- Google Maps is a great way to help provoke discovery of your brand
- Google Maps is viewed by the public as an up to date source for business information
How to get your law firm on Google Maps
To get started with Google Maps, simply create a Google My Business Account and add in your law firm locations and contact details.
Factors that contribute to better local search rankings:
- Relevance to the keyword search team used by the visitor (this is why it is important to have good business descriptions)
- Distance of the visitor to the business (closest locations are often listed first)
- Business credibility (How well known is the business? Does their local listing include a high number of positive reviews)
- Citations (external mentions of your practice on other websites)
Best legal directories explained
Legal directories are a great way to improve the citations component of a local listing and improve online visibility. To strengthen your local SEO, you will want to have your legal practice included in credible directories.
Legal directories include firm rosters and individual attorney listings. A directory is a searchable database that usually allows visitors to filter results by practice area, location, and other specialities. The directories serve as external resources for anyone looking for legal services within a particular area.
Since legal directories include links to external websites, having your firm featured on these is a great way to improve your local search rankings.
Below is a list of some of the best legal directories you will want to feature your practice in to improve your local search results.
FindLawFindLaw is an industry leader in digital marketing services for legal professionals and one of the world’s most trusted resources for online legal information. FindLaw was launched in 1996 and is now a directory used by over 11 million legal professionals. The comprehensive legal directory allows visitors to find legal professionals based on their legal issue and current location. Visit site
Attorney PagesAttorney Pages is a trusted directory of legal practices that has been around since 1991. Visitors can search for local law offices by type of law and location. If visitors are unsure of the type of lawyer they might need, they can browse through different topics and online legal resources available on the site to get them started. Visit site
AvvoAvvo helps lawyers grow their practice and find new clients online through a comprehensive legal directory. Lawyers that sign up for a profile on Avvo can include their location and contact information, as well as a photo and client reviews. The website also provides legal guidance through a question and answer section on the website for new visitors, making it a great resource to find the legal assistance they need. Visit site
NoloNolo boasts a large online network of over 30,000 lawyers and has been a trusted source of legal advice for over 50 years. The website is more than just a directory, and helps visitors get matched with lawyers through an online portal that allows them to enter detailed information regarding their case. Visit site
LegalZoomWith an average customer rating of 4.8 out of 5 stars, many visitors in need of legal assistance have found LegalZoom to be a great space to find the best lawyers near them. To be considered for a profile on LegalZoom you must have over 5 years of legal experience, familiarity with technology and virtual collaboration, and a great portfolio of positive client reviews. Visit site
LegalMatchLegalMatch is a trusted online legal directory with over 5 million users, and connects visitors with top rated local lawyers and allows them the ability to present their case details in minutes. Visitors can post their case for free on the website, and lawyers can then respond to their inquiries allowing the visitor to choose the best local professional for their needs. Visit site
LawInfoLawInfo is an online legal directory that allows visitors to find local attorneys based on the legal issue they are in need of service for. LawInfo works to provide attorneys with high customer satisfaction rates, and offers an attorney verification program within the database to showcase top-rated profiles. Visit site
MartindaleMartindale has been a trusted resource for attorneys for over 150 years. The platform not only includes a full online directory, but also allows clients to leave reviews directly on the website to help lawyers improve their credibility online. The website is also a great space for visitors to find legal advice, and offers an array of digital marketing services. Visit site
Lawyer LegionLawyer Legion is an online resource and legal directory that offers legal advice and helps connect visitors with local lawyers. Lawyers can create a detailed directory profile listing which includes specialty certifications, awards received, reviews, practice areas, educational background, and detailed contact information. Visit site
Best LawyersBest Lawyers is a nomination-based online directory of local legal professionals. Many view this directory as a trusted resource for finding some of the best legal professionals in the world. The directory also highlights lawyers of the year and upcoming firms to watch, making this a great space to boost credibility and visibility of your law firm online. Visit site
JustiaJustia is an online legal directory that provides digital marketing, advertising, and content marketing opportunities for lawyers. The website allows visitors to find lawyers based on the type of legal service they need. Attorneys can include detailed contact information, photos, and direct links to their website in an online profile on this website. Visit site
LawTallyLawTally is a legal directory that helps attorneys improve their online lead generation. The website allows visitors to search local listings and shortlist their favorite options for legal services to a preference list. Lawyers have the ability to create a detailed profile listing on this website, which includes a biography and detailed reviews. Visit site
Directory USA LawyersDirectory USA Lawyers is a free online directory featuring law firms from over 50 states. Firms can also boost their digital marketing efforts by not only uploading a directory listing, but also taking advantage of the option to post articles to share within this community Visit site
Explore LawyersExplore Lawyers is an online legal directory of attorneys. Directory listings display full attorney profiles that can include attorney ratings and reviews so visitors can select based on previous positive past experiences. The free legal advice center also allows visitors to ask questions through the website, which can then be answered by directory attorneys. Visit site
GetLegalGetLegal is an award winning legal directory that has been around since 1999. The extensive online legal directory provides visitors access to full local listings, legal forms, and research tools, making it a one stop shop for those in need of legal services. Legal firms can create a detailed legal listing that includes descriptions of services, full contact information, links to their website, options to add ratings and reviews, and inclusion of online photos. Visit site
HelpLawyerHelpLawyer is a global online law firm directory and marketing suite. The directory has been featured by a number of top news outlets including NBC, ABC and Fox. After creating a local listing within the directory, members have the opportunity to upload legal content to the site to increase their online exposure. Visit site
Law Firm DirectoryThe law firm directory makes it easy for visitors to find the trusted attorneys they need. A simple local search will pull up qualified local attorney listings that can be filtered by speciality, or visitors have the option to use the online consultation form to be matched up with professionals that best suit their needs. After a local search is performed, visitors can then compare attorneys side by side based on reviews, profiles, and quotes. Visit site
Lawyer Directory USALawyer Directory USA is a trusted resource used by over 50,000 law firm professionals to increase their online visibility. Each local listing created within the directory includes one law firm profile, an individual attorney profile, inclusion of practice areas, social media links, photos and business logo, link to a website, and online biography. Law firms can also take advantage of the free guest blog on the site to increase their brand visibility and improve their content marketing strategy. Visit site
Lawyers of DistinctionOver 5,000 lawyers are included in this prestigious online directory of top attorneys. Visitors have the ability to search top-rated lawyers in their area by speciality and have access to their full online profile, which includes a short biography, headshot, links to online reviews, and ability to contact the attorney directly. Lawyers in this directory are ranked from 1-5 based on qualifications, awards, experience, and education. Attorneys can submit an online application for consideration into this online directory and, should they be accepted, will also become part of their online membership. Visit site
Need help improving your local search rankings for your law firm or getting listed on the Best Legal Directories? Alliance Interactive is a full service agency offering local and paid search services that will help your firm increase online client inquiries and improve your website’s conversion rates. To get started with us, just give us a call at 888-222-9056 or contact us online today!