GRI needed a brand that would not only stand the test of time, but also look good in print and on the web. Alliance delivered a new logo, brand guidelines, and supporting marketing website that excels in a crowded competitor landscape.
Global Risk Intelligence
Cybersecurity, Professional Services, Government Contractor
Creative Services
Branding
Digital
Logo Design
Print Design
Search Engine Optimization
Website Design & Development
Drupal
Creating a new brand for a risk management consultancy
Global Risk Intelligence (GRI) is a boutique risk advisory firm that navigates complex global risk issues and provides solutions for clients. Their approach utilizes both international experts and big data to understand the various forces that shape events. GRI is headquartered in Washington, D.C. with offices in London and Singapore and a network of GRI resources located throughout Europe, Africa, Middle East, Asia, and the Americas.
The Challenge
GRI came to Alliance in search of a more sophisticated web presence. The new site needed to help the brand attract and engage potential B2B clients.
The Solution
Alliance developed a custom Drupal website with a responsive design for easy viewing on mobile devices and tablets. The new website design was complemented by a new logo and brand identity.
Results
-
Increase in SEO
+ 33% -
New Unique Site Visitors
+ 57% -
Increase in Avg. Time Spent on Site
1 Minute
Awards
Branding Approach
Logo Evolution
Custom Interactive Maps
Responsive Design
To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets, and more.
Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners
to quickly visualize, test, and evaluate improvements.
Our Work
Promoting the nation’s premier US-Japanese philanthropic organization
- 129% SEO increase in web traffic
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