Lutheran World Relief (LWR) is an international non-governmental organization that tackles global poverty by helping people adapt to the challenges that threaten their livelihoods and well-being. LWR is renowned for its integrated approach to addressing global poverty and supporting communities and families during times of need regardless of race, religion, or nationality.
Breaking the Cycle of Poverty
for Lasting Change
Advertising & Media Digital Advocacy Marketing Website Design
About Lutheran World Relief
Services
- Advertising & Media
- Brand Strategy
- Digital Advocacy
- Drupal Development
- Email Marketing
- Logo Design & Branding
- Marketing Website Design
- Persona Research
- Responsive Website Design
- Search Engine Optimization
- Website Assessment
Challenges
LWR engaged Alliance Interactive to develop an online ecosystem that would communicate with a broad audience and draw new visitors into the site to become engaged in their mission, donate and shop.
Solutions
Alliance Interactive worked with LWR to shape an online strategy that reflected its expanded worldwide footprint and accomplishments, by showcasing the organization’s mission and engaging visitors through valuable calls to action to support the work through donations and gifts.
Results
Alliance Interactive delivered a redesigned online presence that reflected LWR’s status as a global NGO and brought significant improvements in the site’s performance:
- Ecommerce transactions were up by 175%
- Average Order value was up by 73%
- Increase in Organic Traffic 302%
- Pageviews increased by 72%
-
+302%
increase in organic traffic -
+175%
Increase in ecommerce -
+73%
Average Order value
Awards
Interactive Volunteer Locator
LWR Ingathering is a local gathering of groups and volunteers that make and collect handmade Quilts and Kits to help areas in need worldwide. Alliance was tasked to help connect quilters with locations throughout the country that would help support their efforts and collect finished quilts. LWR also needed a tool that would reduce the amount of time they would spending maintaining the accuracy of the database.
Alliance built a new mobile first interactive locator allows admins to easily add and manage details for multiple locations with ease. The system also allows volunteers to manage multiple locations with ease and helping LWR significantly reduce maintenance while generating more engagement with its quilting community.
Branding Approach
Alliance created an updated branding system for the website including new icons, graphics and supporting elements.
From Sketches to Pixel Perfect Design
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Our Work
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USCCB
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