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Pay-Per-Click (PPC) Agency
Drive quality PPC ad campaigns to generate sales for your business. We help craft ads that generate curiosity, encourage clicks through, and provide a boost to existing efforts or help you launch your first campaign. Our team will increase leads and provide a consistent source of new customers to sell to each month.
For a fast evaluation of your PPC strategy and campaigns, contact us online to request a free PPC audit.
We help make decisions that accelerate your unique PPC goals
We help businesses of all sizes create paid ad campaigns that help maximize the most effective PPC strategies tailored to their unique goals and target audience. From conducting comprehensive keyword research to optimizing ad campaigns and monitoring performance metrics, we ensure that every decision is driven by data and insights, ultimately maximizing your ad spend.
SEO vs PPC: Deciding which strategy has the right impact
Search Engine Optimization
Imagine driving tens of thousands of dollars in free advertising. That's the benefit enjoyed by companies with a top SEO listing.
By optimizing their websites, businesses can enhance their online visibility, attracting targeted traffic and potential customers searching for related products or services. This increased visibility not only boosts brand exposure but also establishes credibility and trust among users, fostering a competitive edge against larger competitors.
Moreover, SEO contributes to a better user experience through website optimizations, ultimately leading to higher engagement and conversions. With its cost-effectiveness, long-term sustainability, and valuable insights into customer behavior, SEO serves as a powerful tool for small businesses to thrive in the digital landscape.
Immediate impact rating 5/5.
Search Engine Optimization
Pay-Per-Click (PPC) advertising offers a multitude of benefits to small businesses. Through PPC campaigns, businesses can immediately increase their online visibility and reach their target audience effectively, as ads are displayed to users searching for relevant keywords or browsing websites related to their products or services.
With PPC, small businesses have full control over their advertising budget and can set precise targeting parameters to ensure that their ads are seen by the right audience. Additionally, PPC provides valuable insights into ad performance, allowing businesses to refine their strategies and maximize their return on investment (ROI). This form of advertising also offers quick results, generating website traffic and potential leads almost instantaneously, making it an ideal option for small businesses looking to achieve rapid growth and increase sales.
Immediate impact rating 5/5.
We find where decision makers and influencers are online
Whether it's x-raying your competition for competitor intelligence or using internal tools - we find where your decision makers are online and connect them to meaningful advertising that captures their interest
- Search Ads: The most common form of ads target subject areas that your potential target is already searching for.They appear prominently above or alongside organic search results, aiming for users actively seeking information or solutions related to the advertiser's offerings. Search ads are highly focused and offer measurable results, making them a cornerstone of many PPC campaigns.
- Display Ads: Visually engaging graphic advertisements that appear across websites within the Google Display Network. We craft eye-catching images and compelling copy to capture users' attention and drive traffic to a website or landing page, making them an effective tool for brand awareness and audience targeting.
- Social Ads: Leverage popular social media platforms such as Facebook, Instagram, and LinkedIn to target specific demographics, interests, and behaviors. These ads blend seamlessly into users' feeds and timelines, offering businesses the opportunity to engage with their audience in a more personalized and interactive manner. Social ads are effective for building brand awareness, driving website traffic, and generating leads or sales.
- Remarketing Ads: Target users who have previously interacted with a website or mobile app, but haven't completed a desired action such as making a purchase or filling out a form. These ads serve as gentle reminders to re-engage users and bring them back into the conversion funnel, often leading to higher conversion rates and return on investment (ROI).
- Gmail Sponsored Promotions (GSP): Target users through their Gmail inbox, delivering visually appealing ads within the Promotions tab. These ads appear alongside users' emails and are designed to capture attention and drive engagement. GSP ads offer a unique opportunity to reach audiences in a less competitive environment, allowing businesses to stand out amidst the clutter of the inbox.
- Local Services Ads: Feature local businesses in search results, which is particularly beneficial for service-based industries such as cleaners, electricians, or locksmiths. These ads appear above organic search results and include important details such as business hours, ratings, and contact information, making it easier for users to connect with local service providers directly from the search results page.
- Sponsored Emails: Involve paid advertisements integrated into email newsletters or marketing campaigns sent to a targeted audience. These ads blend seamlessly with the content of the email, providing businesses with a direct channel to reach and engage with their audience. Sponsored emails can drive traffic to a website, promote special offers or events, and nurture leads through personalized
Why PPC marketing works for businesses
(hint: your competitors may not be as savvy)
Pay-Per-Click (PPC) marketing has emerged as a powerful tool for businesses to reach their target audience and achieve their marketing objectives with precision and efficiency. Unlike traditional advertising methods, PPC offers a unique model where advertisers only pay when their ads are clicked, making it a cost-effective strategy to drive traffic, generate leads, and increase conversions. In this digital age, where competition for online visibility is fierce, harnessing the potential of PPC can significantly elevate a business's online presence and drive growth. Here are ten reasons why PPC marketing works wonders for businesses:
- Targeted Reach: PPC allows businesses to precisely target their ads to specific demographics, interests, and behaviors, ensuring their message reaches the right audience at the right time.
- Instant Visibility: With PPC, businesses can quickly appear at the top of search engine results pages (SERPs) and other online platforms, gaining immediate exposure to potential customers.
- Flexible Budgeting: PPC campaigns can be tailored to fit any budget, giving businesses control over their advertising spend and allowing for adjustments based on performance and objectives.
- Measurable Results: PPC provides detailed analytics and performance metrics, allowing businesses to track the effectiveness of their campaigns and make data-driven decisions for continuous improvement.
- Enhanced Brand Awareness: Consistent exposure through PPC ads helps reinforce brand recognition and visibility, making it easier for customers to recall and choose your business when making purchasing decisions.
- Geographic Targeting: Businesses can geographically target their PPC ads to reach customers in specific locations, making it ideal for local businesses and those looking to expand into new markets.
- Ad Customization: PPC platforms offer various ad formats and customization options, allowing businesses to create compelling and engaging ads that resonate with their target audience.
- Remarketing Opportunities: PPC enables businesses to reconnect with previous website visitors through remarketing campaigns, encouraging them to revisit the site and complete desired actions.
- Competitive Advantage: By outbidding competitors for relevant keywords and placements, businesses can secure prime ad positions and gain a competitive edge in their industry.
- Scalability and Adaptability: Whether a business is just starting or looking to scale its marketing efforts, PPC offers scalability and adaptability to accommodate evolving needs and goals, making it a versatile and reliable marketing strategy.
We’re not only a Pay-Per-Click (PPC) agency,
we design and support websites
Website Design
Alliance has been ranked continually as a top web design agency with vast experience in building high performing custom websites.
Website Maintenance
Alliance makes it easy for clients to request website support. Our website maintenance plans provide all the extra help whenever you need it.
Why PPC Advertising is a great investment?
Pay-Per-Click (PPC) advertising stands out as a compelling investment in today's digital marketing landscape for numerous reasons. Firstly, it offers a highly targeted approach, allowing businesses to reach their desired audience with precision. With PPC, advertisers only pay when their ad is clicked, ensuring that their marketing budget is efficiently utilized. The market size for PPC advertising reflects its popularity and effectiveness, with global spending on digital advertising projected to reach $389 billion by 2024, according to Statista.
The benefits of PPC advertising for businesses are plentiful, further cementing its status as a wise investment. Here are five key statistics highlighting its advantages:
- PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
- On average, businesses earn $2 in revenue for every $1 spent on Google Ads. (Google Economic Impact Report)
- 65% of consumers click on Google ads when they are looking to buy an item online. (WordStream)
- PPC ads increase brand awareness by 80%. (Google) Mobile PPC ads perform 11.6% better than desktop ads in terms of conversion rates. (WordStream)
These statistics underscore the significance of PPC advertising in driving sales, enhancing brand visibility, and maximizing ROI for businesses across various industries.
What digital marketing services can we assist with?
Let’s talk about your challenges, goals, and timelines to determine the right solution for your team.
