The Power Professional Website Photography Services
Choosing powerful imagery for your website can make a remarkable difference on the impression you create for your online audience. Outdated or unclear images can have a negative impact on the perception of your brand image and may deter visitors from your site. Images also give more credibility to your business when it comes to local search. Statistics have shown that about 60 percent of consumers are more willing to consider local search results that include images and another 23 percent are more likely to contact a business showcasing an image.
The Impact of Bad Stock Imagery
First impressions are everything when it comes to website design. It takes a first time visitor about 0.05 seconds to form an opinion about your website based on the visual impression you provide. A big part of making a good impression online is having imagery that visually engages your online audience.
Bad stock imagery is essentially images that are out of focus, or not relatable to your current brand image. Neglecting to update your imagery can send a new visitor a mixed message about your business values. If the imagery on your website does not relate to your content or hasn’t been updated since the 90s, it might be time to consider choosing some new images for your website.
The imagery you choose to place on your website also needs to relate to your content in order to help an audience better understand what you are talking about. If you want to create a memorable impression to your website visitors, choose images that paint a visual picture of the content you are providing.
Even Good Stock Images are Often Forgettable
Good stock imagery that is high quality and relates to your content is better than nothing. However, these types of images can be found anywhere on the internet, and are often viewed as cheesy, which could negatively impact your brand image. If you really want to engage your audience, custom imagery is one of the best ways to capture the attention of your audience.
The Impact of Professional Website Photography
Custom imagery is one of the best ways to make an impression online. Presenting someone with an image that they have never seen before is intriguing, and encourages them to dig deeper and further explore your website. The longer you engage a visitor on a website, the more you can increase trust and loyalty in your brand. Long term, these types of visitors are more likely to become sales leads or clients. So essentially, good photography can help increase website conversions.
Some businesses may believe it is too expensive to invest in custom imagery. But there is a good chance your return on investment will be significant if you choose the right images that are an accurate representation of your brand image.
How to Choose a Professional Website Photography Service
Revamping your website imagery will make a significant difference in visually engaging visitors with your brand. When evaluating your options for a website photographer there are a few areas that you may want to use to help evaluate the best fit for your brand image.
Do they take the time to learn your brand?
Your business values, products/services, company culture, and brand image are all important areas to have reflected throughout your website photography.
Do they understand your current audience?
Reflecting your brand image is only one piece of the puzzle. Your website photography also needs to be engaging and relevant to your target audience in order to encourage them to further explore your site, otherwise you won’t see much of a return on investment for having custom images taken.
Review their website portfolio
It will be much easier for your business to describe your vision for your website photos if the photographer has examples of websites that use images you like and can envision for yourself.
Can they shoot onsite at your business location? Hiring a photographer that can come onsite will provide you with more personalized images that closely identify to your brand- such as your office space and location, team members or business events. Adding a human element to your images will help your audience trust and better relate to your business.
Improve Your Website Photography Today
Your business website serves as your best salesperson, so it is important to make a good visual impression through professional website images. Adding in custom imagery on your website will help your audience to better relate to your business and understand your product and services. Investing in custom imagery can also help build trust and loyalty to your brand, which can lead to more clients in the long run.
Alliance offers custom website photography to local Washington DC, Maryland and Virginia businesses. To schedule your next website photoshoot, contact us here.