Many businesses today rely on their website for much more than they realize. Not only does it serve as a way to inform the public about products and services, but it also serves as a communication tool for employees, clients, and new business leads. To handle the increase in new business information, many large organizations are looking into enterprise website development. In this article, we will discuss what an enterprise website design is and why it might be a good investment to consider for your business.
What is enterprise website development?
Enterprise website development is a type of development created for a variety of mid-to large-scale business organizations, such as government entities, financial institutions, nonprofit organizations, and more. Because these organizations are larger in size, they require a higher level of development when it comes to their website content and back end structure.
What are the content management requirements?
One of the main components that separates enterprise website development from other types of websites is the ECM (enterprise content management system) component. The CMS system for an enterprise website design is likely to have multiple tool integrations since the organization is more complex. The brand will also likely want to incorporate different marketing and lead generation tools to help drive traffic and develop new business opportunities.
What types of businesses use enterprise website development?
The types of businesses that would seek enterprise website design usually have a more complicated internal structure, such as multiple departments, a diverse level of service offerings, or a high number of clients. Therefore, the website needs to serve as a way to accomplish multiple internal tasks for the business as opposed to just a consumer-focused site that just sells products directly.
What are enterprise website design requirements?
The development process for an enterprise website is usually very detailed and involves a high level of collaboration with both the website developer and the business itself in order to create a website platform that integrates the necessary tools needed for internal business communication and operation.
Some of these business processes might include:
- Communication between employees and clients
- Accepting new business inquiries
- Processing orders directly from the website
- Creation of value through informative content through blogs, videos, or testimonials
- Driving new traffic through search engine optimization
- Analysis of current business traffic and other important metrics
To advance these business processes, an enterprise website development project might include the following components:
- Search engine optimization
- Analytics and research tools
- Storage management for media and business files
- Software integration
- Content editing features
Enterprise website development also calls for the ability to adapt to any new business needs or requirements. As a business grows there could be changes in operations or structure. An enterprise website is built on a powerful platform that will allow it to handle any new platform changes required (through assistance from a website maintenance team) without compromising the website speed or user experience. Some examples of website platforms that are utilized for enterprise website design include Drupal and WordPress.
How does a business prepare for an enterprise website development project?
Before beginning an enterprise website development project, there usually is a research and development component that allows the development team to best understand the internal structure and needs of the business.
This research phase might involve different tasks such as:
- Internal surveys of company employees
- Data analysis of current website traffic
- Website auditing for search engine optimization, performance, and security
One the initial research phase is complete, the actual design and development phase of the project might include:
- Content reorganization and site mapping
- Data migration to a new CMS platform
- Database creation
- Fixing any broken links
- Optimization of the website for search engine use
- UI and UX design strategy
- Analytics/ custom dashboard setup
- Responsive design
To fully realize the benefits of the enterprise website development process, a business may also want to consider different branding or integrating marketing tools into the website design such as:
- New logo or branding design
- New website photography or corporate headshots
- Integration of new communication tools such as a blog or media gallery
- Conversion optimization
- Brand analysis
5 reasons enterprise website design can help grow your business
The main reason to consider a website development project is that it gives the business an opportunity to grow through better online communication and more efficient operation. Some of the components of enterprise website design that support business growth include:
1. A better Layout and Content Strategy
A well designed website helps visitors find the information that they need in a quick and efficient way. For a large scale organization, it can be difficult to present content in a way that is user friendly. An effective website redesign will help a business present content in a way that is simple to navigate and facilitate finding important information quickly.
2. Helps Drive Traffic and New Business Leads
An enterprise website development project also involves implementation of a lead generation strategy through website communication and search engine optimization methods. This might include a keyword strategy to help drive traffic from search engines, or integration of new landing pages that help convert customers into qualified business leads. An enterprise website design allows for these additional components to be easily integrated into the website to make it a traffic-driving powerhouse.
3. Better User Experience
User experience plays a major role in a business’s lead generation strategy. Confusing, slow loading websites can contribute to poor business metrics such as high bounce rate and loss of traffic. But by creating a better user experience (through a well-performing, responsive website), a business can increase time spent on its website, leading to more business opportunities and long-term growth.
4. Content That Attracts and Engages
A new website design also allows a business to present content in a more informative and engaging way. An enterprise website can integrate new methods of content presentation — through custom layout changes or integration of a business blog — that allow a business to connect with customers and provide value.
5. Analytics Tracking
One of the best ways for a business to grow is to understand the analytic data behind their website traffic. Enterprise website design allows for the ability to integrate new tools to track different customer data points, such as visitor demographics, buying behavior, and website interaction. By having insight into these metrics, businesses can adapt and tweak their communication strategy to augment their performance.
Have questions regarding your next enterprise website development
project? Alliance Interactive is a digital, web design, web development, and website maintenance agency for nonprofits, associations, b2b organizations, and more. Give us a call today at 888-222-9056 or contact us here.