Marketing for Nonprofits

Alliance creates actionable solutions for your Nonprofit’s marketing, advertising and
websites objectives.

Marketing for Nonprofits

Nonprofit Services that Grow Your Nonprofit

Whether it is donor recruitment and retention or building a community of supporters, nonprofits need strategic digital marketing tools to enhance engagement. Alliance can develop a digital marketing strategy that defines your cause, helps donors find you easily, and educates visitors about the organization. We have experience working with both large and small organizations including donor sites, crowdfunding, charity organizations, and other nongovernmental organizations.

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Marketing Approach

Why Nonprofits Need an Integrated Digital Marketing Approach

A nonprofit organization must educate their target audience on the importance of their mission, vision, and values to influence them to become involved or donate to the cause. A nonprofit website will serve as the primary resource for reaching out to new individuals who may not know about your cause or existing supporters who want to stay engaged.

To reach an online audience effectively, a nonprofit should create a targeted digital campaign that incorporates search engine optimization, social media communication, content and email marketing, and advertising on relevant sites related to their industry. Alliance can help develop a custom digital campaign that will help deliver measurable results.

  • Generate More Site Traffic and Search Engine Visibility
  • Tell Your Brand’s Story
  • Improve Bounce Rate and Increase Audience Engagement
  • Increase Ecommerce Revenue and Donations
  • Improve Website Conversion
Marketing Plan
Marketing Plan before

Developing a Digital Marketing Plan

Alliance will deliver a personalized brand experience through our integrated digital marketing campaigns. Our process begins with industry research and website analysis to develop a strategy and timeline. We then create a campaign tailored to your business needs and goals, utilizing SEO optimization, email and social marketing, onsite landing pages, and advertising. As your campaign unfolds, we will continue to analyze data and adjust your strategy to produce the most desirable results.

Digital Marketing Campaign Components

  • Search Engine Optimization
  • Social Media Marketing
  • Landing Page Design
  • Content Creation and Strategy
  • Event Promotion
  • Email Marketing

Talk to a Nonprofit Marketing Expert

Whether you’re looking to build a brand new website or improve your marketing, get in touch and we’ll be happy to show you.

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Digital Marketing Services

Nonprofit Website Design

We believe that a successful nonprofit website should be the center of all communication. We specialize in creating websites that engage your supporters, build a relationship with them, and communicate your values and goals.

Advertising

By creating targeted advertising campaigns on similar industry websites, you can drive more relevant visitors to your site that are likely to engage with your organization. We create Pay Per Click advertising campaigns that will help generate the best results for your budget.

Social Marketing

We create social campaigns using LinkedIn, Twitter, YouTube, and Facebook that are targeted to attract and engage the audience you want to reach.

SEO Optimization

In order to attract new site visitors, there must be a focus on keyword identification and strategy. We will research your industry and help you determine what keywords your business should be identified with and create a keyword and content strategy to drive new traffic to your site.

Landing Page Design

We can design and create beautiful onsite landing pages that will improve conversion rate. By determining what content or areas of the website visitors are more likely to engage with, our landing page designs will help catch their attention and help your business generate new sales leads.

Email Marketing

Our email campaigns will help you maintain regular communication with visitors, so they will be more inclined to stay engaged with your business for up-to-date news, products, events, or resources.

Why Alliance?

We help our clients reach their goals and change the world one pixel at a time.

Top Rated Agency
On Clutch

We help clients solve their toughest marketing and development challenges and are rated a Top Digital Agency on Clutch.

15 Years
Experience

We are passionate experts, dedicated to your success. Since 2004, we have helped tell better stories that engage visitors and encourage growth.

Great Customer
Service

Our proven solutions are backed up by fanatical customer service. Get the feedback and results throughout all of your projects.

Recognition

Recent Work

Fidelis
Cyber Security Website
Digital Strategy, Marketing Website Design
Independent project analysis
Building the Future for a Capital Project Leader
Brand Strategy, Digital Strategy, Marketing Website Design
Pact
Mobilizing a Global Effort Online
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LWR
Breaking the Cycle of Poverty for Lasting Change
Advertising & Media, Digital Advocacy, Marketing, Website Design