WORDPRESS Website Redesign

The TV Boss empowers visitors with the knowledge to make the rules and know the ratings for movies and television. They came to Ai for our expertise in branding and website design.

To meet TV Boss’s needs, Ai designed a distinctive brand identity that incorporated visual elements and brand standards that can be used in a wide variety of communication materials.

To help target new audiences online, we redesigned an outdated TV Boss website with a responsive design that eliminated the need for an aging app. Usability was key to new design — smarter functionality, easily-accessible content for multiple visitor types, and languages were essential to expanding the project’s audience.

The process resulted in a brand that was fresh, parent-focused, and ready for the future. The new website provides the TV Boss administrative team with secure and flexible modular-driven layout tools that will serve as the platform for future campaigns.

TV Boss
TV Boss
Services
  • Campaign Strategy
  • Content Marketing
  • Information Architecture
  • Search Engine Optimization
  • Web Design
  • WordPress Development
Industry
  • Nonprofit
  • Publication and News
Technology
  • Wordpress
  • CSS3
  • SASS

The Solution

As a result of the project with TV Boss we were able to identify the value drivers for the brand to guide future communication. TV Boss now clearly provides a modern and distinct brand that helps parents guide kids choices and take advantage of television with programs that teach, inspire, and instill the values they find important, ‘Make the Rules. Know the Ratings”.

TV Boss image 1

Explored Directions

The overall design concept needed to set the direction for TV Boss and drive a clear and recognizable brand consumers would recognize. Our creative development process offered a number of iterative designs.

TV Boss image 2

Logo In Use

We delivered a new brand platform, updated corporate logo and an engaging brand book.

TV Boss image 3

Color Specifications

The colors gives personality to our brand. The blue represent trust, security, control, professionalism, bold, and peace.

TV Boss image 4

Prototype / Wireframe

Design Solution forTV Boss

Interactive Live Site

Design Solution forTV Boss
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