WORDPRESS Website Redesign
The TV Boss empowers visitors with the knowledge to make the rules and know the ratings for movies and television. They came to Ai for our expertise in branding and website design.
To meet TV Boss’s needs, Ai designed a distinctive brand identity that incorporated visual elements and brand standards that can be used in a wide variety of communication materials.
To help target new audiences online, we redesigned an outdated TV Boss website with a responsive design that eliminated the need for an aging app. Usability was key to new design — smarter functionality, easily-accessible content for multiple visitor types, and languages were essential to expanding the project’s audience.
The process resulted in a brand that was fresh, parent-focused, and ready for the future. The new website provides the TV Boss administrative team with secure and flexible modular-driven layout tools that will serve as the platform for future campaigns.