What does Apple, Kraft and Hyundai have in common? Someone in their marketing department probably has the Art of War by Sun Tzu tucked away on their shelf.
Alliance Interactive Blog
In the hunt to maximize pay-per-click effectiveness one of the most effective but frequently used strategies is negative keywords.
As a frequent user of Twitter, one of the first things I did after setting up my account was to follow some of my favorite brands like Coca Cola, Apple, Cannon, Heinz to just name a few.
Since Drupal 7 was released last year we still have many agencies and customers asking us which version of Drupal they should select as their next generation content management system (CMS) solution.