Alliance Interactive Blog

Social Media ROI with Google Analytics Multi-Channel Funnels

Have you been looking at your site statistics wondering how long your customer's buying cycle really is, or how many times does a Facebook Fan have to look at your site before they finally purchase?

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5 Ways to Reuse and Repurpose your Old Website

The secret behind the greatest kitchens is utilization of resources. Watch any chef work and you’ll see there is no waste in the kitchen — scraps become masterpieces and margins are closely monitored.

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10 Tips to Build an Effective Staffing Website

As you probably know, there is a great divide among staffing firms, the haves who have great job recruitment websites and the have-nots who maintain a simple online presence.

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How can your business benefit from Groupon?

Recently Groupon turned down a $5.3 billion dollar buy-out offer from Google and two weeks later raised over $1 billion in cash. While those numbers are impressive, its how Groupon’s business model as one of the fastest growing sites on the Internet,  can help your business grow.

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Drupal 7 Integrates Advanced Open Source CMS Features

Drupal.org launched the latest, much delayed version of Drupal 7 with a simple press release and a promise that the content management system (CMS) is ready to compete with medium to enterprise software systems under its upgraded framework.

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7 Ways to Improve you AdWords ROI

Test your ads and see how they stand-out against each other. Establish a baseline for performance then make a new ad group with substantial changes such as a dollar amount discount or a call to action to your Ads to test their performance how to cure a weed hangover.

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Five Tips when Selecting a Domain Name

What’s in a name? That question long posed by William Shakespeare has dominated online marketing and search engine experts for years. A domain like toys.com was purchased for $5.1M two years ago -today ranks on page three of Google for the search term “toys”.

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How to Build an Effective LinkedIn Company Profile

As consumers continue to flock to social media websites, marketers recognize the importance of attracting and retaining those users. One of the challenges facing companies today is how to enhance their LinkedIn company profiles. 

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5 Tips when Selecting A Content Management Systems

f you have previously used a Content Management System (CMS), you may have had a taste of some of the features they offer. A Content Management System is used to organize and facilitate collaborative content creation.

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Sun Tzu Marketing in a Tough Economy: Why Downturns Provide Opportunity

What does Apple, Kraft and Hyundai have in common? Someone in their marketing department probably has the Art of War by Sun Tzu tucked away on their shelf.

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