George Mason University’s Office of Academic Innovation and New Ventures was created to expand private investment and corporate partnership to benefit the 36,000 students at Mason and attract new revenue streams.
A University Innovation Center Website
Digital Strategy, Marketing Website Design
About George Mason University
Services
- Marketing Website Design
- Persona Research
- Responsive Website Design
Challenges
Mason needed a new website that would highlight the recently created Academic and New Ventures office and that would serve as a platform to bring attention to the educational ventures it supports.
Solutions
Alliance Interactive partnered with the Provost Office to plan, design, and develop a responsive website built on WordPress.
Results
Mason’s new web presence offered visitors a distinct yet integrated design experience that showcased the University’s successful projects and partnerships. The responsive design also allowed easy mobile access to all aspects of the site.
- Increase in SEO
46%
- New Unique Site Visitors
197%
- Increase in Avg. Time Spent on Site
1 Minute
Awards
Branding Approach
Alliance created an updated branding system for the website including new icons, graphics and supporting elements.
From Sketch to Pixel Rerfect Design
Let’s see how you cam help
It starts with a simple conversation
Our Work
Brand Strategy, Digital Strategy, Marketing Website Design
Advertising & Media, Digital Advocacy, Marketing, Website Design