George Mason University’s Office of Academic Innovation and New Ventures was created to expand private investment and corporate partnership to benefit the 36,000 students at Mason and attract new revenue streams.
About George Mason University
- Marketing Website Design
- Persona Research
- Responsive Website Design
Mason needed a new website that would highlight the recently created Academic and New Ventures office and that would serve as a platform to bring attention to the educational ventures it supports.
Alliance Interactive partnered with the Provost Office to plan, design, and develop a responsive website built on WordPress.
Mason’s new web presence offered visitors a distinct yet integrated design experience that showcased the University’s successful projects and partnerships. The responsive design also allowed easy mobile access to all aspects of the site.
- Increase in SEO
- New Unique Site Visitors
- Increase in Avg. Time Spent on Site
Alliance created an updated branding system for the website including new icons, graphics and supporting elements.