Global Risk Intelligence (GRI) is a boutique risk advisory firm that navigates complex global risk issues and provides solutions for clients. Their approach utilizes both international experts and big data to understand the various forces that shape events. GRI is headquartered in Washington, D.C. with offices in London and Singapore and a network of GRI resources located throughout Europe, Africa, Middle East, Asia, and the Americas.
GRI came to Alliance in search of a more sophisticated web presence. The new site needed to help the brand attract and engage potential B2B clients.
Alliance developed a custom Drupal website with a responsive design for easy viewing on mobile devices and tablets. The new website design was complemented by a new logo and brand identity.
GRI needed a brand that would not only stand the test of time, but also look good in print and on the web. Alliance delivered a new logo, brand guidelines, and supporting marketing website that excels in a crowded competitor landscape.
To ensure an impactful web experience, the new website is fully responsive to any device, operating system or screen. It looks and works great on desktops, laptops, tablets, and more.
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners
to quickly visualize, test, and evaluate improvements.
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