KAS Placement
Digital Strategy
Website Design
Website Development
A Staffing Website Built to Attract Top-Tier Talent & Clients
KAS Placement, a leading marketing and sales recruitment firm, partnered with Alliance Interactive to overhaul a decade-old website and turn it into a high-performing, conversion-focused digital platform.
The Challenge
Known for placing top-tier marketing and sales professionals at some of the nation’s most recognizable companies, KAS Placement had built a reputation for results—but their online presence told a different story. Their decade-old website no longer reflected the quality of service or industry authority they had cultivated. The platform was outdated, slow, and difficult to navigate—providing a poor user experience for candidates and employers alike. With rising competition from more modern staffing platforms, KAS risked falling behind in both search visibility and client perception.
Our Approach
Alliance Interactive was brought on to reimagine KAS Placement’s digital presence and position them as a modern leader in executive staffing. The goal wasn’t simply to refresh this staffing agency’s website and visual design—it was to build a fast, responsive, and conversion-driven site that would attract qualified leads, outperform competitors in search rankings, and reinforce the firm’s authority in the sales and marketing recruitment space.
We began by deconstructing the user journey through the lens of conversion strategy, identifying where the legacy site was losing engagement. Our solution introduced a dual-track experience that clearly separated the needs of job seekers and employers, creating intuitive paths tailored to each audience. Streamlined navigation, refined messaging, and clear calls to action ensured visitors could quickly find what they needed and take the next step—whether applying for a role or initiating a search for talent.
“Not only did they meet our needs, they anticipated them, provided ideas and executed. Even with the changes and updates, it was on-time. We were blown back”
Ken Sundheim CEO, KAS Placement
The Result
The new KAS Placement website delivers a clean, modern experience that reinforces the firm’s credibility and drives stronger engagement from both candidates and clients. Custom design elements, conversion-optimized messaging, and a refined structure all work together to create a site that performs as well as it looks. With a focus on clarity, usability, and distinction, the platform now functions as a true business development tool.
- Streamlined site navigation and robust mega menus
- Clear calls to action and conversion-focused copywriting
Modern visual design with custom graphics and fonts - Social proof integration: testimonials, awards, and client logos
- Search-optimized content and performance-driven architecture
Wireframes
To bring the web experience in line with the member experience, the Alliance team started with information architecture, creating new wireframes for more intuitive navigation and layout areas. The wireframes allowed the project partners to quickly visualize, test, and evaluate improvements.
Branding Approach
Responsive Design
To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.
Our Work
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