Toll Gas

B2B, Manufacturing

Digital Strategy
Website Design
Website Development

Expanding Digital Reach for an Industrial Gas Supplier

Toll Gas Supply is a premier distributor of industrial and medical gases, serving both industrial and retail markets across Minnesota. In addition to its robust distribution network, Toll Gas operates a number of retail locations, providing convenient access to welding supplies, and related equipment for businesses and customers alike.

The Challenge

Looking to strengthen its digital presence and enhance lead generation, Toll Gas partnered with Alliance Interactive to elevate its website, marketing strategy and search visibility. Through a targeted approach, we refined the company’s digital footprint, improving site performance, increasing organic traffic, and optimizing conversion pathways for both B2B and B2C audiences.

The Solution

Alliance Interactive developed and executed comprehensive digital marketing goals tailored to Toll Gas’s needs. Our approach included:

Website Optimization & Design: Enhanced site navigation, user experience, and content organization to better showcase Toll Gas’s offerings.
Landing Page Improvements: Dozens of landing pages were updated and improved to enhance engagement and lead conversion
SEO & Lead Generation: Focused on increasing visibility for Gas Supply services, ensuring Toll Gas appeared in top search results for key industrial gas-related queries.

Results

Increase in Organic Search Results
+171%

Branding Approach

Responsive Design

To ensure an impactful online experience, the new website is fully responsive to any device, operating system, or screen. It looks and performs great on desktops, laptops, tablets, and more.