30 best & most popular websites in the world 2025

Alliance · April 25

Discover the 30 most visited websites in the world for 2025, from Google to YouTube and beyond. Learn what makes them so popular and what web designers can take away from their success.

Which websites are the most popular websites in the world? It’s a tough call—preferences vary widely depending on what people are looking for: entertainment, information, communication, or shopping. But when you look at the numbers, a clear picture of global popularity begins to emerge.

In this guide, we’ve rounded up 30 of the best and most visited websites in the world for 2025—from industry giants like Google and YouTube to platforms that define how we connect, shop, learn, and create. We’ll explore what each site is about, why it ranks among the most popular globally, and what web designers and digital strategists can learn from their success.

Whether you’re researching for inspiration or planning your next web project, these standout sites reveal what it really takes to build a website that attracts billions

Google.com

Google remains the dominant global search engine, handling over 8.5 billion daily queries, totaling roughly 142 billion visits in March 2025. It accounts for a massive 63.41% of U.S. internet traffic referrals. Google consistently introduces innovations, such as its AI-enhanced “Search Generative Experience” (SGE), enhancing search results with richer, personalized content. As the central hub for digital life, Google seamlessly integrates countless services like Gmail, Maps, and YouTube, maintaining user reliance. Visit site Google.com

YouTube.com

YouTube is the world’s leading video platform, attracting over 2.7 billion monthly active users and around 84 billion visits monthly as of March 2025. It thrives on user-generated and professional content, spanning entertainment, education, and news. Recent growth has been driven by YouTube Shorts, now boasting over 70 billion daily views globally. YouTube continues to shape pop culture, launching careers and influencing global trends daily. Visit site YouTube.com

Facebook.com

Facebook, owned by Meta, serves as a primary social media network with approximately 3.065 billion monthly active users, resulting in around 11.9 billion visits monthly. It continues to excel as a communication platform, despite increasing competition. Recent investments in augmented and virtual reality underscore Meta’s vision of integrating Facebook into the metaverse. Businesses worldwide still heavily rely on Facebook for targeted advertising, contributing to its substantial global influence. Visit site Facebook.com

Instagram.com

Instagram, another Meta-owned platform, engages over 2 billion active monthly users, with about 7.42 billion monthly visits. Its focus on visual storytelling through Stories and Reels has solidified its popularity among younger demographics. In 2025, Instagram expanded monetization tools significantly, empowering creators and boosting engagement. Instagram’s influencer-driven economy continues to shape consumer behavior globally. Visit site Instagram.com

Wikipedia.org

Wikipedia remains the internet’s most comprehensive encyclopedia, hosting over 6.98 million English articles as of April 2025, attracting about 11 billion monthly visitors. Its user-driven editorial model ensures timely, extensive content coverage. Wikipedia’s recent initiatives to increase editorial diversity have improved content accuracy and representation. Its reputation for reliability makes it a trusted reference for education worldwide. Visit site Wikipedia.org

Reddit.com

Reddit is the internet’s leading discussion platform, drawing approximately 1.1 billion monthly unique visitors as of early 2025, making it the sixth most visited site. Reddit’s unique subreddit-based structure promotes deep, niche engagement on topics ranging from hobbies to global news. Recent enhancements, including expanded video hosting, have further boosted user activity and site engagement. Reddit consistently acts as a barometer of internet culture, setting trends and influencing media. Visit site Reddit.com

Bing.com

Bing, Microsoft’s primary search engine, attracts about 1.8 billion monthly visits and maintains a 3.95% global search market share. Its integration with Windows, Office, and Azure enhances its utility for businesses and individual users alike. Bing recently leveraged GPT-powered AI to deliver richer, more conversational search results, significantly improving user satisfaction. Its ongoing improvements demonstrate Microsoft’s continued commitment to competing in search. Visit site Bing.com

ChatGPT.com

ChatGPT, developed by OpenAI, surged rapidly to over 5.2 billion monthly visits by March 2025, with 601.5 million unique monthly users. Its innovative conversational AI capabilities attract diverse audiences, from developers and businesses to everyday users seeking quick solutions. OpenAI recently introduced multimodal features, enabling ChatGPT to process and generate visual content alongside text. This evolution has greatly expanded its utility in professional and educational settings. Visit site ChatGPT.com

X.com (formerly Twitter)

Rebranded as X, formerly Twitter, the platform maintains its role as the hub for real-time news and discussion, with over 500 million monthly active users and approximately 2.198 billion visits as of January 2025. Its concise communication style and rapid dissemination of news remain unmatched. Recent efforts to integrate e-commerce and payment features have broadened its scope beyond traditional social media. X continues to influence global events and shape public discourse significantly. Visit site X.com (formerly Twitter)

Yandex.ru

Yandex, Russia’s leading search and internet service provider, attracts approximately 1.74 billion monthly visits. Beyond search, Yandex provides comprehensive offerings such as Maps, Mail, and cloud storage, dominating the Russian digital market. Recent AI developments, including enhanced voice and image search functionalities, have increased its user retention and satisfaction rates. Yandex’s strong regional adaptations continue to make it indispensable in Russian-speaking countries. Visit site Yandex.ru

WhatsApp.com

WhatsApp, a cornerstone in global messaging, records approximately 3.85 billion monthly visits. Its end-to-end encryption and user-friendly interface make it a preferred choice for secure communication. In 2025, WhatsApp introduced multi-device support, allowing users to access their accounts seamlessly across multiple devices. Additionally, the app now supports managing multiple accounts on a single device, enhancing flexibility for users who juggle personal and professional communications. Visit site WhatsApp.com

Yahoo.com

Once a pioneer in the internet space, Yahoo.com continues to be a significant player with around 3.2 billion monthly visits. Offering a blend of news, email, and finance, it remains a go-to portal for many users. Yahoo’s recent revamp of its homepage and mobile app has improved user engagement and accessibility. The introduction of AI-powered personalized feeds and key takeaways has modernized the user experience, attracting a new generation of users. Visit site Yahoo.com

DuckDuckGo.com

DuckDuckGo stands out with its commitment to user privacy, attracting approximately 3.11 billion monthly visits. It offers a tracking-free search experience, appealing to users concerned about online privacy. In 2025, the platform expanded its services by introducing a privacy-focused email protection feature. This feature removes hidden trackers from emails and allows users to generate unlimited private email addresses, enhancing overall privacy. Visit site DuckDuckGo.com

Amazon.com

Amazon.com, the e-commerce behemoth, garners about 3.07 billion monthly visits. Its vast product selection and efficient delivery systems make it a top choice for online shoppers. In 2025, Amazon’s introduction of drone delivery in select cities has revolutionized the shopping experience. The MK30 drones, featuring double the range and half the noise of previous models, have passed rigorous safety tests, marking a significant advancement in delivery logistics. Visit site Amazon.com

Yahoo.co.jp

Yahoo Japan, a joint venture between Yahoo and SoftBank, attracts approximately 2.64 billion monthly visits. It serves as a comprehensive portal for news, shopping, and more in the Japanese market. The platform’s localized content and services have cemented its dominance in Japan. A recent partnership with Ezbuy has expanded cross-border e-commerce opportunities, enhancing its appeal to international customers seeking authentic Japanese products. Visit site Yahoo.co.jp

MSN.com

MSN.com, Microsoft’s web portal, sees around 2.62 billion monthly visits. It provides a curated mix of news, entertainment, and lifestyle content. In 2025, MSN integrated AI-driven personalization, enhancing content relevance for users. These enhancements are part of Microsoft’s broader strategy to personalize user experiences across its platforms. Visit site MSN.com

TikTok.com

TikTok.com, the web counterpart of the popular short-video app, receives about 2.54 billion monthly visits. Its engaging content and algorithm-driven feed keep users hooked. In 2025, TikTok expanded its e-commerce features, allowing creators to sell products directly through the platform. The platform’s Shop feature has seen rapid growth, with over 55 million buyers in 2023, indicating a significant shift in social commerce dynamics. Visit site TikTok.com

Naver.com

Naver.com, South Korea’s leading search engine and portal, garners approximately 2.47 billion monthly visits. It offers a suite of services, including news, blogs, and shopping. Naver’s continuous investment in AI and machine learning has enhanced its search capabilities. The launch of its open-source AI model, HyperClova X Seed, underscores its commitment to advancing AI technologies. Visit site Naver.com

Weather.com

Weather.com, operated by The Weather Channel, attracts around 2.31 billion monthly visits. It provides real-time weather updates, forecasts, and alerts. In 2025, the platform introduced hyper-local forecasting, offering street-level weather predictions. The implementation of AI tools like ReelSphere has streamlined the creation of localized weather videos, enhancing user engagement. Visit site Weather.com

Netflix.com

Netflix.com, the streaming giant, sees about 2.29 billion monthly visits. Its vast library of movies, series, and documentaries caters to diverse audiences. In 2025, Netflix’s foray into interactive storytelling has garnered significant attention. However, the company has recently shifted focus, discontinuing its ‘Netflix Stories’ interactive fiction app to concentrate on new gaming strategies. Visit site Netflix.com

Fandom.com

Fandom.com, the go-to destination for fan-created content, attracts approximately 2 billion monthly visits. Hosting over 250,000 community-driven wikis, it covers a vast array of topics from pop culture to niche interests. In 2025, Fandom expanded its reach by acquiring Gamepedia, consolidating gaming communities under one umbrella. This strategic move has significantly boosted user engagement and content diversity. Visit site Fandom.com

Naver.com

Naver.com, South Korea’s premier search engine and web portal, garners around 1.9 billion monthly visits. It offers a comprehensive suite of services, including news, blogs, and shopping. In 2025, Naver launched its AI-powered translation service, Papago, enhancing real-time multilingual communication. This innovation has attracted a broader international audience to the platform. Visit site Naver.com

Live.com

Live.com, Microsoft’s email and services portal, sees approximately 1.89 billion monthly visits. It provides users with access to Outlook, OneDrive, and other essential tools. In 2025, Microsoft introduced enhanced security features, including advanced phishing detection and passwordless login options. These updates have improved user trust and platform reliability. Visit site Live.com

Microsoftonline.com

Microsoftonline.com, the gateway to Microsoft’s suite of online services, records about 1.88 billion monthly visits. It facilitates access to tools like Office 365 and Teams. In 2025, Microsoft integrated AI-driven features into its Office suite, offering real-time grammar suggestions and data insights. These enhancements have increased productivity for remote and hybrid workforces. Visit site Microsoftonline.com

Microsoft.com

Microsoft.com, the official website for Microsoft Corporation, garners about 1.76 billion monthly visits. It serves as a hub for product information, downloads, and support services. In 2025, Microsoft revamped its website with a focus on user experience, introducing personalized dashboards and streamlined navigation. This redesign has led to increased user engagement and satisfaction. Visit site Microsoft.com

Twitch.tv

Twitch.tv, the leading live-streaming platform for gamers, attracts around 1.76 billion monthly visits. It hosts a plethora of content, from gaming to music and talk shows. In 2025, Twitch expanded its content categories, welcoming more diverse creators. This inclusivity has broadened its audience base significantly. Visit site Twitch.tv

LinkedIn.com

LinkedIn.com, the world’s largest professional networking platform, records approximately 1.73 billion monthly visits. It connects professionals across industries, facilitating job searches and business networking. In 2025, LinkedIn introduced AI-driven career coaching tools, providing personalized job recommendations and skill development resources. These features have enhanced user engagement and platform utility. Visit site LinkedIn.com

OpenAI.com

OpenAI.com, the home of cutting-edge AI research and deployment, sees about 1.47 billion monthly visits. It offers access to various AI models and tools, including the popular ChatGPT. In 2025, OpenAI launched its API platform, allowing developers to integrate advanced AI capabilities into their applications. This move has expanded its user base and application scope. Visit site OpenAI.com

Office.com

Office.com, Microsoft’s portal for its Office suite, garners approximately 1.44 billion monthly visits. It provides users with access to applications like Word, Excel, and PowerPoint. In 2025, Microsoft introduced collaborative features, enabling real-time co-authoring and integration with Teams. These enhancements have improved workflow efficiency for users worldwide. Visit site Office.com

VK.com

VK.com, Russia’s largest social networking site, attracts around 1.35 billion monthly visits. It offers a range of services, including messaging, music streaming, and news feeds. In 2025, VK launched a new algorithm to personalize content delivery, increasing user engagement and time spent on the platform. This update has solidified its position as a leading social media platform in Russian-speaking regions. Visit site VK.com