A Loyalty Program That Fits Your Brand

Your customers are bombarded by messages. And they’re being pursued by countless brands.

We make improving loyalty not only possible but also profitable. Alliance Interactive builds a snapshot of your customer base and sets benchmarks to establish and monitor their loyalty. Whether you’re looking for a multi-channel communications or a rewards-based customer loyalty program, we can help.

By delivering the right strategies, and utilizing the most appropriate combination of services — from gathering insights to final campaign roll-out and results analysis — we can truly achieve bottom-line results for your business. Our thinking is at the cutting edge of loyalty, driving word of mouth and developing social networks and communities within our clients’ customer bases.

Six types of loyalty programs:

Appreciation: Giving customers more of a company’s product/service
Rewards: Rewarding customers unrelated to a company’s product/service
Partnerships: Marketing to another company’s database and allowing loyal customers to choose their rewards from either company.
Rebate: Giving discount on the purchased product to the customers.
Affinity: Building a lifetime value relationship with a customer based on mutual interests and not on the use of rewards
Coalition: Teaming up with different companies to share customer data to jointly target a specific customer demographic.

Loyalty Program Benefits:

-Provides you a robust data analytic strategy that allows your to track and analyze, identify and differentiate programs.
 -Utilize a solid technology platforms that supports your program with a points engine to keep up with loyalty awards, campaign management tools.
-Track customer’s purchase behavior and map the same with other factors such as demographics, behavior and attitudes.
-Better understanding and identification of customer segment that drives the bulk of the business
-Creating marketing efficiencies by providing customized marketing initiatives for different segments of consumers.